Mostrando ítems 401-420 de 1455

    • Social Networks and Innovation in Culture 

      Camio, María Isabel; Díaz Bilotto, Constanza María; Rivas Urrutibehety, Jesús Estefanía
      This review article explores different theories regarding the creative and cultural industry. It also indicates the role of productive groups when creating and strengthening innovative organizations. We used the network ...
    • Indigeneity and Indigenous Film 

      Keraj, Sokol
      This article explores indigenous film in general within the layered contexts between indigenous ‘being’ and ‘becoming’ (from cultural, socioeconomic, epistemological, political, historical, esthetical, and cinematographic ...
    • Journalistic Performance of the Camagüeyan Luis Suardíaz Rivero in Print Media during 1959-2005 

      Prieto Valdivieso, Lesvia Amelia; Gómez González, Karla; Contreras García, Daymisí; Chacón Reyes, Marcelo
      This review article analyzes the history of a famous journalist in Camagüey, with respect to his critical, journalistic, and literary action. In spite of his valuable professional trajectory in the press, there is still ...
    • Lorenza Panero 

      Cobo Borda, Juan Gustavo
      In this issue of Poliantea, Juan Gustavo Cobo Borda presents an approach to the work of Lorenza Panero. The writer finds in the artist’s colorful luminographies a symbolic discourse on the nature of language and perception.
    • Communication as the In-visible Weave of Senses of and in Organizations 

      Ramirez de Amorim, Lidiane
      Organizational communication, taken as a field of study within the academic environment and a strategic professional activity within the corporate world, has remarkably evolved during the last decades. However, it is still ...
    • The Four Essential Aspects to Investigate 

      París, José Antonio
      Anglo-American traditional marketing offers a simple, but not essential market research methodology. The cost of assuming this methodology has left a regrettable 85% balance of failure probability for the marketing plans ...
    • The Plural Reading of Gabriel García Márquez 

      Cobo Borda, Juan Gustavo
      For those readers of Gabriel García Márquez, this article gathers different notes, writings, reviews, and essays about his work. These were written by renowned readers of this author and who also lived this important period ...
    • Octavio Paz, Julio Cortázar: Two Centenaries 

      Cobo Borda, Juan Gustavo
      This text presents an approach to the life of these magnificent authors. Octavio Paz from Mexico and Julio Cortazar from Argentina are contemporary writers who had similarities –such as surrealism as their favorite trend, ...
    • Posconflicto o posdiálogos: ¿qué nos toca a los que no somos parte de los cuerpos armados legales o ilegales del país? 

      Hernández Muñoz, Sergio Oswaldo
      Con el interés obvio de ser parte activa de la construcción de paz en el país, la Institución Universitaria Politécnico Grancolombiano ha volcado todos sus proyectos de esponsabilidady proyección social al tema de cómo ...
    • Study on the Change of the Consumer Perception Regarding Top of Mind Brands in the Colombian Market 

      Rodríguez Gutiérrez, Luis Miguel
      This article, which is the result of an investigation, presents the results of a study related to the change of the consumer perception regarding some brands that were on the top of mind in the Colombian market from 2008 ...
    • Homosexuality, Culture, and Social Representations 

      Marques, Luciana
      This article, product of a reflective research, aims to study the historic nature of homosexuality in our culture, as well as the social representations brought from the symbolic field and that promote, by means of the ...
    • Alvaro Mutis, 90 years. From cafés in Bogotá to Mexican exile 

      Cobo Borda, Juan Gustavo
      Speaking of the death of the Colombian novelist and poet Alvaro Mutis, in September 2013, Juan Gustavo Cobo Borda introduces to the readers of Poliantea a tribute to the writer of La Mansión de Araucaima, evoking the ...
    • The three eyes of the Cyclops 

      García, Sandra Jubelly
      This article arises from an investigation in which it was proposed to clarify the link between violence and the Colombian film making and how this expresses the violence. Initially, the study period was delimited, according ...
    • Hipsters in Bogotá: a view from social anthropology on an advertising perspective 

      Polanco Contreras, José; Sánchez Riaño, Vladimir
      This article collected some research on the phenomenon of fashion in Bogotá, conducted by the Centre for Anthropology and Advertising from the University of Bogotá Jorge Tadeo Lozano. Besides presenting a state of the ...
    • Water Architecture 

      Cobo Borda, Juan Gustavo
      The work of German Botero, an artist from Tolima, Colombia, invites you to discover the transcendental meaning that resides in nature. Both in their delicate geometric assemblies as well as in the overwhelming presence of ...
    • The presence of narrative thinking in song lyrics 

      Cuesta, Óscar Julián; Gómez, Alberto
      This article presents the results of an investigation aimed at identifying the presence of narrative thinking in song lyrics. For this, an analysis of the lyrics of three songs from different genres of Latin American music ...
    • The public image: a case study in Camagüey (Cuba) 

      Prieto Valdivieso, Lesvia Amelia; Gómez González, Karla; Pimentel Dorta, Lirisdey; Chacón Reyes, Marcelo
      This research applies the perceptions, opinions, attitudes and social mediations subcategories to measure public image and describes the particular case of the results of the public image of the inhabitants of the People's ...
    • Videoloop, A New Way for Film Editing and a Methodological Approximation to Its Teaching 

      Cardona Del Real, Felipe
      Audiovisual language, evidenced in the types of editing described by Sergei M. Eisenstein in Film Form, seems to have stopped in the discovery of its formal resources of image and sound during the late 1920s with the ...
    • Rethinking identification with fictional media characters 

      Sola Morales, Salomé
      The aim of this paper is to perform a theoretical and methodological review of the processes of identification with media characters in fiction. We try to consider to what extent this phenomenon is key to understanding the ...
    • Mercadeo, comunicación y artes, facultad construida con calidad educativa y calidez humana 

      Hernández Muñoz, Sergio
      Estas líneas las quiero dedicar a quienes de una u otra manera ayudaron a construir el proyecto educativo que es hoy la Facultad de Mercadeo, Comunicación y Artes de la Institución Universitaria Politécnico Grancolombiano.