PRODUCCIÓN EDITORIAL: Envíos recientes
Mostrando ítems 381-400 de 1455
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Reflection on the Role of the Social Communicator and His/Her Competences within Organizations
This is a reflection article that suggests a change in the role of the social communicator regarding his/her role within the organizations by highlighting his/her professional competences, qualities, and capacities. This ... -
Social Networks: The Marketing Tool for the Restaurant Sector
This investigation aimed to determine the way companies of the restaurant sector integrate social networks as a marketing strategy and how these impact positioning, brand image, and volume of sales in Ciudad Victoria, ... -
Work Status of Journalists: A Study Field under Construction
This article analyzed the current status of researches about the work of the journalist and his/her satisfaction. The information was based on 50 researches and it is organized according to their occurrence context, starting ... -
A look at the painting of Fernando de Szyszlo
This paper explores the influence of prehistoric myths in the work of Fernando De Szyszlo´s work. The expressive power and mythical universal concerns that plagued the lost civilizations of South America, survive in the ... -
Influencia de las páginas web de las instituciones de educación superior privada de Brasil en la elección de los futuros estudiantes
Las instituciones privadas de educación superior en Brasil usan actualmente el Internet para atraer y retener estudiantes. El propósito de esta investigación de tipo científico-cualitativa es el de analizar la influencia ... -
Two Parallel Countries: Colombia and Mexico. Their Daily Vision towards a Press Design Change
This article is a reflection of the press in Mexico and Colombia from the beginning to now because it is essential to know what has happened in order to reach to a conclusion and a solution. We want to understand the ... -
Children’s Consumer Behavior: Recall and Preference of Sensorial Attributes of Lunchbox Brands and Products in Children of Bogotá
Children nowadays are a very important sector for marketing and advertising because they can be easily influenced. Recent studies suggest that in order to attract children, it is necessary to create unique experiences that ... -
Mass Media and Discursive Practices: Notes for the Real Current Status
Accepting the idea that Colombia needs critical journalists who are provided with enough tools to responsibly shed light on the status of the current situation of the country, we aimed to validate the relationship students ... -
Szyszlo, an American Sign
In this article, writer Juan Gustavo Cobo Borda traces possible influences on the issues that the work of Fernando De Szyszlo explores. On the canvas, the artist reveals an ancestral language of poetry that draws on the ... -
Design of Ecologic Packaging for a Product in Soluble Powder
This article contains alternative ecological packaging designs for a product called Cosecha: fruits and vegetables in soluble powder. This is carried out through an atomization process that, according to the expert Professor ... -
Education for Citizens in the Wiki Era
This article presents the revision of optimistic discourses on the access to the Information and Communications Technology (ICT), which, sometimes, do not allow considering social appropriation as a complex and multi-dimensional ... -
Design of Communication, Marketing, and Arts Learning Objects
This article aims to establish, from an edu-communicative perspective, some factors that take part in the analysis of the instructional design of learning objects for academic programs in the areas of marketing, communication, ... -
Values and Lifestyles in Youngsters as Influence Factors when Consuming International Food
This article aims to identify if psychographic factors, such as life values and lifestyles, affect the attitude of young people who consume international food. For this reason, we carried out univariate and multivariate ... -
The Influence of the Dadaist Inherence on the Structuring of Creating Principles of Graphic Design
This research determines and defines the elements of the avant-garde proto-design that have influence on the current graphic design. The thesis establishes that there is humor when creating posters, brochures, books, and ... -
Complex Discourse Analysis
This article studies the paradigm change that has occurred in social sciences during the last decades. It also suggests a new discourse analysis from the theory to the complexity. From a bibliographic study, it incorporates ... -
Beyond the Obvious. Non-verbal Communication within International Interaction: Spain and United Arab Emirates
This article reflects on the cultural differences existing between Spain and the United Arab Emirates regarding social interaction. By using specific public relation instruments –as the organization of acts or the planning ... -
Factors tied to the Brand Construction of the Music Artist in Bogotá with Mobile Applications
Technological development has generated important changes regarding the consumption, promotion, and commercialization of music artists. This article aims to identify the most meaningful aspects of brand creation from the ... -
La marca de ciudad en la contemporaneidad
Este artículo pretende situar las lógicas de conceptualización y gestión de marcas de ciudad en el marco de la contemporaneidad. Para llegar a tal fin, se propone una lectura territorial de la progresiva conversión de ... -
Intangible Aspects when Detailed Banking Customers Change Banks
This article presents management implications regarding the change of bank made by customers belonging to detailed banking. Two types of satisfaction dimensions are identified: tangible and intangible. This allows analyzing ... -
Offline to Online Transition: The Virtual World as a Business Opportunity within the Colombian Recording Industry
This article aims to analyze the prospective development of the Colombian musical field from its history and current situation in order to study the best digital business models that supply, at a later stage, the music ...
