PRODUCCIÓN EDITORIAL: Envíos recientes
Mostrando ítems 421-440 de 1470
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The Four Essential Aspects to Investigate
Anglo-American traditional marketing offers a simple, but not essential market research methodology. The cost of assuming this methodology has left a regrettable 85% balance of failure probability for the marketing plans ... -
The Plural Reading of Gabriel García Márquez
For those readers of Gabriel García Márquez, this article gathers different notes, writings, reviews, and essays about his work. These were written by renowned readers of this author and who also lived this important period ... -
Octavio Paz, Julio Cortázar: Two Centenaries
This text presents an approach to the life of these magnificent authors. Octavio Paz from Mexico and Julio Cortazar from Argentina are contemporary writers who had similarities –such as surrealism as their favorite trend, ... -
Posconflicto o posdiálogos: ¿qué nos toca a los que no somos parte de los cuerpos armados legales o ilegales del país?
Con el interés obvio de ser parte activa de la construcción de paz en el país, la Institución Universitaria Politécnico Grancolombiano ha volcado todos sus proyectos de esponsabilidady proyección social al tema de cómo ... -
Study on the Change of the Consumer Perception Regarding Top of Mind Brands in the Colombian Market
This article, which is the result of an investigation, presents the results of a study related to the change of the consumer perception regarding some brands that were on the top of mind in the Colombian market from 2008 ... -
Homosexuality, Culture, and Social Representations
This article, product of a reflective research, aims to study the historic nature of homosexuality in our culture, as well as the social representations brought from the symbolic field and that promote, by means of the ... -
Alvaro Mutis, 90 years. From cafés in Bogotá to Mexican exile
Speaking of the death of the Colombian novelist and poet Alvaro Mutis, in September 2013, Juan Gustavo Cobo Borda introduces to the readers of Poliantea a tribute to the writer of La Mansión de Araucaima, evoking the ... -
The three eyes of the Cyclops
This article arises from an investigation in which it was proposed to clarify the link between violence and the Colombian film making and how this expresses the violence. Initially, the study period was delimited, according ... -
Hipsters in Bogotá: a view from social anthropology on an advertising perspective
This article collected some research on the phenomenon of fashion in Bogotá, conducted by the Centre for Anthropology and Advertising from the University of Bogotá Jorge Tadeo Lozano. Besides presenting a state of the ... -
Water Architecture
The work of German Botero, an artist from Tolima, Colombia, invites you to discover the transcendental meaning that resides in nature. Both in their delicate geometric assemblies as well as in the overwhelming presence of ... -
The presence of narrative thinking in song lyrics
This article presents the results of an investigation aimed at identifying the presence of narrative thinking in song lyrics. For this, an analysis of the lyrics of three songs from different genres of Latin American music ... -
The public image: a case study in Camagüey (Cuba)
This research applies the perceptions, opinions, attitudes and social mediations subcategories to measure public image and describes the particular case of the results of the public image of the inhabitants of the People's ... -
Videoloop, A New Way for Film Editing and a Methodological Approximation to Its Teaching
Audiovisual language, evidenced in the types of editing described by Sergei M. Eisenstein in Film Form, seems to have stopped in the discovery of its formal resources of image and sound during the late 1920s with the ... -
Rethinking identification with fictional media characters
The aim of this paper is to perform a theoretical and methodological review of the processes of identification with media characters in fiction. We try to consider to what extent this phenomenon is key to understanding the ... -
Mercadeo, comunicación y artes, facultad construida con calidad educativa y calidez humana
Estas líneas las quiero dedicar a quienes de una u otra manera ayudaron a construir el proyecto educativo que es hoy la Facultad de Mercadeo, Comunicación y Artes de la Institución Universitaria Politécnico Grancolombiano. -
Pioneers, innovation, financial crisis and platform changes in the history of Jornal do Brasil
The competition with the newspaper O Globo, technological advancement, mismanagement and high costs to maintain its printed version, Journal of Brazil announced in 2010 the end of the use of paper to distribute news that ... -
Characteristics of the Micro, Small, and Medium Business Tied to the Types of Communication Technologies and Use of Social Media
Company guidance and its management on the Internet are very interesting and important topics covered in current magazines and newspapers, as well as in academic literature. This proliferation of new technologies has enabled ... -
Críticos del High-Tech, de Nadín Ospina
En este artículo el lector encontrará conceptos sobre el eurocentrismo, mediante los cuales se construirá una fundamentación teórica sobre las diferencias de superioridad e inferioridad entre culturas durante la etapa ... -
Narrativas publicitarias de la modernidad en la prensa colombiana de los años treinta
Este artículo presenta algunos resultados de la investigación La modernidad colombiana contada por el relato publicitario: 1900-1950. La exposición se concentra en la década de los años treinta y da cuenta de la construcción ... -
La profundidad de la apariencia: el vestido en el debate entre el arte y el diseño
El presente artículo hace parte de las reflexiones alrededor de la investigación de la tesis doctoral titulada El vestido en la creación del cuerpo: una aproximación desde el diseño y la creación, adelantada en el Doctorado ...
