Repositorio Comunidad Politecnico Grancolombiano: Envíos recientes
Mostrando ítems 1301-1320 de 4546
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Proposal for Turkey Positioning and Segmentation in Colombia (Meleagris gallopavo). An Approach from Bogotá
This paper presents a proposal to position and segment turkey (Meleagris gallopavo) from a possible segmentation of the consumer. From this approach, we project the potential demand in Colombia, and we study the consumption ... -
El Impacto del Crédito y la Cobranza en las Utilidades
Este trabajo busca definir la política de crédito y cobranza que le permitan a una pequeña empresa maximizar sus utilidades.El modelo para estimar las utilidades considera el impacto del crédito en el volumen de ventas, ... -
A Proposal that Links Art Social History to Social History: Brief Historiographic Tour
After revising the first social interpretations of a work of art, we perform a historic-graphical tour through art social history, presenting its main authors and work. Afterwards, we compare the visions shared with social ... -
Carlos Salas Shapes
This article describes the work of the Master Carlos Salas Silva as an exploratory exercise about shape recalling multiple plastic art atmospheres. Metaphors about seclusion, maps, marks, and confrontations of the past are ... -
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Reflection on the Role of the Social Communicator and His/Her Competences within Organizations
This is a reflection article that suggests a change in the role of the social communicator regarding his/her role within the organizations by highlighting his/her professional competences, qualities, and capacities. This ... -
Children’s Consumer Behavior: Recall and Preference of Sensorial Attributes of Lunchbox Brands and Products in Children of Bogotá
Children nowadays are a very important sector for marketing and advertising because they can be easily influenced. Recent studies suggest that in order to attract children, it is necessary to create unique experiences that ... -
Social Networks: The Marketing Tool for the Restaurant Sector
This investigation aimed to determine the way companies of the restaurant sector integrate social networks as a marketing strategy and how these impact positioning, brand image, and volume of sales in Ciudad Victoria, ... -
A look at the painting of Fernando de Szyszlo
This paper explores the influence of prehistoric myths in the work of Fernando De Szyszlo´s work. The expressive power and mythical universal concerns that plagued the lost civilizations of South America, survive in the ... -
Influencia de las páginas web de las instituciones de educación superior privada de Brasil en la elección de los futuros estudiantes
Las instituciones privadas de educación superior en Brasil usan actualmente el Internet para atraer y retener estudiantes. El propósito de esta investigación de tipo científico-cualitativa es el de analizar la influencia ... -
Two Parallel Countries: Colombia and Mexico. Their Daily Vision towards a Press Design Change
This article is a reflection of the press in Mexico and Colombia from the beginning to now because it is essential to know what has happened in order to reach to a conclusion and a solution. We want to understand the ... -
Work Status of Journalists: A Study Field under Construction
This article analyzed the current status of researches about the work of the journalist and his/her satisfaction. The information was based on 50 researches and it is organized according to their occurrence context, starting ... -
Mass Media and Discursive Practices: Notes for the Real Current Status
Accepting the idea that Colombia needs critical journalists who are provided with enough tools to responsibly shed light on the status of the current situation of the country, we aimed to validate the relationship students ... -
Szyszlo, an American Sign
In this article, writer Juan Gustavo Cobo Borda traces possible influences on the issues that the work of Fernando De Szyszlo explores. On the canvas, the artist reveals an ancestral language of poetry that draws on the ... -
Design of Ecologic Packaging for a Product in Soluble Powder
This article contains alternative ecological packaging designs for a product called Cosecha: fruits and vegetables in soluble powder. This is carried out through an atomization process that, according to the expert Professor ... -
Design of Communication, Marketing, and Arts Learning Objects
This article aims to establish, from an edu-communicative perspective, some factors that take part in the analysis of the instructional design of learning objects for academic programs in the areas of marketing, communication, ... -
Education for Citizens in the Wiki Era
This article presents the revision of optimistic discourses on the access to the Information and Communications Technology (ICT), which, sometimes, do not allow considering social appropriation as a complex and multi-dimensional ... -
Complex Discourse Analysis
This article studies the paradigm change that has occurred in social sciences during the last decades. It also suggests a new discourse analysis from the theory to the complexity. From a bibliographic study, it incorporates ... -
The Influence of the Dadaist Inherence on the Structuring of Creating Principles of Graphic Design
This research determines and defines the elements of the avant-garde proto-design that have influence on the current graphic design. The thesis establishes that there is humor when creating posters, brochures, books, and ...