Repositorio Comunidad Politecnico Grancolombiano: Envíos recientes
Mostrando ítems 1321-1340 de 4546
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Beyond the Obvious. Non-verbal Communication within International Interaction: Spain and United Arab Emirates
This article reflects on the cultural differences existing between Spain and the United Arab Emirates regarding social interaction. By using specific public relation instruments –as the organization of acts or the planning ... -
Values and Lifestyles in Youngsters as Influence Factors when Consuming International Food
This article aims to identify if psychographic factors, such as life values and lifestyles, affect the attitude of young people who consume international food. For this reason, we carried out univariate and multivariate ... -
Factors tied to the Brand Construction of the Music Artist in Bogotá with Mobile Applications
Technological development has generated important changes regarding the consumption, promotion, and commercialization of music artists. This article aims to identify the most meaningful aspects of brand creation from the ... -
Intangible Aspects when Detailed Banking Customers Change Banks
This article presents management implications regarding the change of bank made by customers belonging to detailed banking. Two types of satisfaction dimensions are identified: tangible and intangible. This allows analyzing ... -
La marca de ciudad en la contemporaneidad
Este artículo pretende situar las lógicas de conceptualización y gestión de marcas de ciudad en el marco de la contemporaneidad. Para llegar a tal fin, se propone una lectura territorial de la progresiva conversión de ... -
Offline to Online Transition: The Virtual World as a Business Opportunity within the Colombian Recording Industry
This article aims to analyze the prospective development of the Colombian musical field from its history and current situation in order to study the best digital business models that supply, at a later stage, the music ... -
Communication as the In-visible Weave of Senses of and in Organizations
Organizational communication, taken as a field of study within the academic environment and a strategic professional activity within the corporate world, has remarkably evolved during the last decades. However, it is still ... -
Social Networks and Innovation in Culture
This review article explores different theories regarding the creative and cultural industry. It also indicates the role of productive groups when creating and strengthening innovative organizations. We used the network ... -
Indigeneity and Indigenous Film
This article explores indigenous film in general within the layered contexts between indigenous ‘being’ and ‘becoming’ (from cultural, socioeconomic, epistemological, political, historical, esthetical, and cinematographic ... -
Lorenza Panero
In this issue of Poliantea, Juan Gustavo Cobo Borda presents an approach to the work of Lorenza Panero. The writer finds in the artist’s colorful luminographies a symbolic discourse on the nature of language and perception. -
Journalistic Performance of the Camagüeyan Luis Suardíaz Rivero in Print Media during 1959-2005
This review article analyzes the history of a famous journalist in Camagüey, with respect to his critical, journalistic, and literary action. In spite of his valuable professional trajectory in the press, there is still ... -
The Four Essential Aspects to Investigate
Anglo-American traditional marketing offers a simple, but not essential market research methodology. The cost of assuming this methodology has left a regrettable 85% balance of failure probability for the marketing plans ... -
Posconflicto o posdiálogos: ¿qué nos toca a los que no somos parte de los cuerpos armados legales o ilegales del país?
Con el interés obvio de ser parte activa de la construcción de paz en el país, la Institución Universitaria Politécnico Grancolombiano ha volcado todos sus proyectos de esponsabilidady proyección social al tema de cómo ... -
The Plural Reading of Gabriel García Márquez
For those readers of Gabriel García Márquez, this article gathers different notes, writings, reviews, and essays about his work. These were written by renowned readers of this author and who also lived this important period ... -
Study on the Change of the Consumer Perception Regarding Top of Mind Brands in the Colombian Market
This article, which is the result of an investigation, presents the results of a study related to the change of the consumer perception regarding some brands that were on the top of mind in the Colombian market from 2008 ... -
Homosexuality, Culture, and Social Representations
This article, product of a reflective research, aims to study the historic nature of homosexuality in our culture, as well as the social representations brought from the symbolic field and that promote, by means of the ... -
Octavio Paz, Julio Cortázar: Two Centenaries
This text presents an approach to the life of these magnificent authors. Octavio Paz from Mexico and Julio Cortazar from Argentina are contemporary writers who had similarities –such as surrealism as their favorite trend, ... -
Hipsters in Bogotá: a view from social anthropology on an advertising perspective
This article collected some research on the phenomenon of fashion in Bogotá, conducted by the Centre for Anthropology and Advertising from the University of Bogotá Jorge Tadeo Lozano. Besides presenting a state of the ... -
Alvaro Mutis, 90 years. From cafés in Bogotá to Mexican exile
Speaking of the death of the Colombian novelist and poet Alvaro Mutis, in September 2013, Juan Gustavo Cobo Borda introduces to the readers of Poliantea a tribute to the writer of La Mansión de Araucaima, evoking the ... -
The three eyes of the Cyclops
This article arises from an investigation in which it was proposed to clarify the link between violence and the Colombian film making and how this expresses the violence. Initially, the study period was delimited, according ...
