PRODUCCIÓN EDITORIAL: Envíos recientes
Mostrando ítems 361-380 de 1455
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Panorama general del consumo socialmente responsable en Bogotá
El presente documento hace parte de la investigación que estamos desarrollando en conjunto con la Universidad de Murcia, titulada “Medición y caracterización del consumo socialmente responsable: análisis comparativo entre ... -
Estrategias mercadológicas e innovación en las artesanías, una tradición transformadora
Este artículo tiene como objetivo principal conocer y analizar las ramas artesanales y el origen de los artesanos que han participado en las vertientes de apoyo del Fondo Nacional para el Fomento de las Artesanías (Fonart). ... -
Olga Lucía Jordán, el ojo sensible
Las fachadas coloniales de casas y fincas del eje cafetero colombiano son protagonistas de las fotografías que aparecen en esta edición de Poliantea, parte de la obra de la artista colombiana Olga Lucía Jordán. A estas ... -
Detección de necesidades de mercadotecnia En las empresas colimenses
Se trata de una investigación de tipo concluyente, con la aplicación de una encuesta a 289 pymes, de una población de 1.168 que se encuentran en los municipios de Colima y Villa de Álvarez. El margen de error fue de +/- ... -
The Origin of Digital Exclusion in Colombia: Overview of Social Telecommunication Policies in the Countryside
This article explains the origin of digital exclusion in Colombia’s countryside by giving a retrospective of the design and implementation of the policy regarding universal access to telecommunications. After demonstrating ... -
Status of Institutional Advertising in Spain (2006-2012)
This article aims to show the status of Institutional Advertising in Spain. In order to do this, we consider institutional advertising as part of institutional and public communication. Once this modality of advertising ... -
Application of the Greimas Square to the Four Essential Aspects of Marketing
Essential marketing, unlike traditional marketing, identifies which of the four crucial aspects of consumer behavior are the ones that induce to buy. For this reason, marketing research is made on the two fundamental stages ... -
From Disclosure to Socio-cultural Encounter: The Challenge Organizations Face
Strategic communication is essential for the management and the productivity of organizations because it is transversal to every process and contributes directly to the fulfillment of organizational objectives and to the ... -
Status of Mass Media Credibility in Ecuador
This article gathers data from the annual survey –up to 2014– carried out in Ecuador regarding the credibility of mass media and journalists. Credibility is a current issue in Ecuador because of the law and the critics to ... -
Permanent Findings: Cubanness within the Poetic Work of José Lezama Lima
This study proposes an approach to the dialog that is present in the literary work of José Lezama Lima with Cubanness, insularity, and his relationship with the poetic system that was created and expressed in verse and ... -
Paul Gauguin and Mario Vargas Llosa: Between Art and Literature. Manao Tupapau-The Spirit of the Dead Remembers Her [El espíritu del muerto la recuerda, original name in Spanish], 1892
There are several reflections between art and literature that have been studied by the history of art, literary theory, and esthetics, among others. We can also consider a long tradition of artists and writers that insist ... -
Free Software and Its Spread in Argentina: Market, State, and Society
Software development involves a broad set of agents with heterogeneous productive processes. These can be carried out by technological (or other type of companies), the State (within its different levels), public and private ... -
Post-cities: Experience and Aesthetic Transformations from Urban Post-modernity
This is a reflection article that suggests researching the transformations in the meaning of city and urban space from 1960 to now, specifically regarding the change in experiences of contemporary urban practices. In order ... -
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Advertising, Anthropology and Ethnography of Consumption: Current Flirting between Divergent Disciplines
Anthropology and advertising have always been focused on different frameworks. The former has researched about different cultures and populations widely. This means: human otherness. The latter, on the other hand, is ... -
Proposal for Turkey Positioning and Segmentation in Colombia (Meleagris gallopavo). An Approach from Bogotá
This paper presents a proposal to position and segment turkey (Meleagris gallopavo) from a possible segmentation of the consumer. From this approach, we project the potential demand in Colombia, and we study the consumption ... -
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Carlos Salas Shapes
This article describes the work of the Master Carlos Salas Silva as an exploratory exercise about shape recalling multiple plastic art atmospheres. Metaphors about seclusion, maps, marks, and confrontations of the past are ... -
A Proposal that Links Art Social History to Social History: Brief Historiographic Tour
After revising the first social interpretations of a work of art, we perform a historic-graphical tour through art social history, presenting its main authors and work. Afterwards, we compare the visions shared with social ... -
El Impacto del Crédito y la Cobranza en las Utilidades
Este trabajo busca definir la política de crédito y cobranza que le permitan a una pequeña empresa maximizar sus utilidades.El modelo para estimar las utilidades considera el impacto del crédito en el volumen de ventas, ...
