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Concepto de turismo en Colombia. Un análisis realizado a partir de las experiencias de los turistas

dc.contributor.advisorCasadiego Alzate, Rodolfo
dc.contributor.authorHernández Riaño, Javier
dc.coverage.spatialBogotá D.C.
dc.date.accessioned2025-02-21T13:52:54Z
dc.date.available2025-02-21T13:52:54Z
dc.date.issued2024-06-30
dc.identifier.urihttp://hdl.handle.net/10823/7582
dc.description.abstractEl turismo es una industria esencial para el desarrollo económico y social de los países principalmente en Latinoamérica. Colombia es un caso que ha explotado el potencial del turismo para generar ingresos, empleo y fortalecer su infraestructura operativa. A partir de lo anterior, el objetivo de esta investigación es identificar la asociación o concepto de turismo de Colombia a partir de las menciones disponibles en Twitter, una red social que permite conocer la percepción y la experiencia de los visitantes. En este trabajo se implementó una metodología de tres pasos: 1) Identificar palabras clave asociadas al turismo que fueron sugeridas por expertos y herramientas de inteligencia artificial generativa; 2) Transformar las palabras clave en hashtags y descargar los tweets más relevantes usando Scraping y 3) Analizar los tweets con técnicas de procesamiento de lenguaje natural y minería de texto para extraer los insights. Los resultados muestran que los hashtags creados para referir al turismo en Colombia se pueden relacionar de forma coherente con las campañas que ha desarrollado el país en diferentes momentos. Finalmente, se concluye que la integración de IA, redes sociales y minería de texto representan una combinación efectiva para comprender y fortalecer el concepto de turismo en Colombia y desarrollar colaboraciones entre las partes involucradas.spa
dc.format.mimetypeapplication/pdfspa
dc.language.isospaspa
dc.titleConcepto de turismo en Colombia. Un análisis realizado a partir de las experiencias de los turistasspa
dc.typematerThesisspa
dc.type.localTesis/Trabajo de grado - Monografía - Maestríaspa
dc.type.driverinfo:eu-repo/semantics/masterThesisspa
dc.title.translatedConcept of tourism in Colombia. An analysis based on the experiences of touristsspa
dc.subject.proposalColombiaspa
dc.subject.proposalMinería de textospa
dc.subject.proposalTurismospa
dc.subject.proposalIAspa
dc.subject.lembPlataformas digitales - inteligencia artificialspa
dc.subject.lembSector turismospa
dc.subject.lembServicio al cliente - eficiencia operativaspa
dc.description.abstractenglishTourism is an essential industry for the economic and social development of countries, especially in Latin America. Colombia is a case that has exploited the potential of tourism to generate income, employment and strengthen its operational infrastructure. Based on the above, the objective of this research is to identify the association or concept of tourism in Colombia from the mentions available on Twitter, a social network that allows to know the perception and experience of visitors. In this work, a three-step methodology was implemented: 1) Identify keywords associated with tourism that were suggested by experts and generative artificial intelligence tools; 2) Transform the keywords into hashtags and download the most relevant tweets using Scraping and 3) Analyze the tweets with natural language processing and text mining techniques to extract insights. The results show that the hashtags created to refer to tourism in Colombia can be coherently related to the campaigns that the country has developed at different times. Finally, it is concluded that the integration of AI, social networks and text mining represent an effective combination to understand and strengthen the concept of tourism in Colombia.spa
dc.subject.keywordsColombiaspa
dc.subject.keywordsText miningspa
dc.subject.keywordsTourismspa
dc.subject.keywordsAIspa
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dc.publisher.programMaestría en Gerencia Estratégica de Mercadeospa
dc.type.coarhttp://purl.org/coar/resource_type/c_bdccspa
dc.publisher.facultyFacultad de Sociedad, Cultura y Creatividadspa
dc.identifier.instnameinstname:Politécnico Grancolombianospa
dc.identifier.reponamereponame:Alejandría Repositorio Comunidadspa
dc.type.hasversioninfo:eu-repo/semantics/acceptedVersion
dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.identifier.repourlrepourl:http://alejandria.poligran.edu.cosspa
dc.type.redcolhttps://purl.org/redcol/resource_type/TM
dc.rights.creativecommonsAtribución-NoComercial-SinDerivadas 2.5 Colombiaspa


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