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dc.contributor.advisorBucheli Sandoval, Julián Eduardo
dc.contributor.authorCamargo Forero, Cielo Andrea
dc.coverage.spatialBogotáspa
dc.coverage.temporal2021spa
dc.date.accessioned2022-04-21T14:04:37Z
dc.date.available2022-04-21T14:04:37Z
dc.date.issued2021-04-28
dc.identifier.urihttp://hdl.handle.net/10823/6463
dc.description.abstractAutores como Kambil, Ginsberg y Bloch (1996), Prahalad & Ramaswamy (2004), Vargo y Lush (2006), coinciden en que la creación de valor de una Organización no solo se desarrolla al interior de la empresa, sino que el cliente toma un rol protagónico convirtiéndose en el principal actor en la creación de valor. Por tanto, es importante entender cuáles son las motivaciones de los consumidores al momento de participar en un proceso de co-creación de valor. El presente artículo, se desarrolla en el contexto universitario, para lo cual se eligieron una serie de constructos y variables a fines con el proceso de co-creación de valor y su incidencia en la satisfacción de estudiantes de universidades privadas en Bogotá. Esta investigación se aplicó a 779 estudiantes y su objetivo se centra en determinar como la satisfacción de estudiantes universitarios incide en el ejercicio de co-creación de valor en universidades privadas. El principal hallazgo de este estudio es que la satisfacción tiene una incidencia alta y positiva ante la co-creación de valor, principalmente por las dos dimensiones de coproducción y de experiencia.spa
dc.format.mimetypeapplication/pdfspa
dc.language.isospaspa
dc.titleLa satisfacción de estudiantes y su incidencia en la Co-Creación de valor en universidades privadas de Bogotáspa
dc.type.localTesis/Trabajo de grado - Monografía - Maestríaspa
dc.title.translatedStudent satisfaction and its impact on the Co-Creation of value in private universities in Bogotáspa
dc.subject.proposalCo-Creaciónspa
dc.subject.proposalCoproducciónspa
dc.subject.proposalExperienciaspa
dc.subject.proposalEducación superiorspa
dc.subject.proposalRelacionesspa
dc.subject.proposalSatisfacciónspa
dc.subject.lembAlumnosspa
dc.subject.lembConsumospa
dc.subject.lembOrganizaciónspa
dc.description.abstractenglishAuthors such as Kambil, Ginsberg and Bloch (1996), Prahalad & Ramaswamy (2004), Vargo and Lush (2006), agree that the creation of value of an Organization is not only developed within the company, but that the client takes a leading role becoming the main actor in the creation of value. Therefore, it is important to understand what the motivations of consumers are when participating in a value co-creation process. This article is developed in the university context, for which a series of constructs and variables were chosen at the end of the value co-creation process and its incidence in the satisfaction of students from private universities in Bogotá. This research was applied to 779 students and its objective is to determine how the satisfaction of university students affects the exercise of value co-creation in private universities. The main finding of this study is that satisfaction has a high and positive impact on the co-creation of value, mainly due to the two dimensions of co-production and experience.spa
dc.subject.keywordsCo-Creationspa
dc.subject.keywordsCo-productionspa
dc.subject.keywordsExperiencespa
dc.subject.keywordsHigher educationspa
dc.subject.keywordsRelationsspa
dc.subject.keywordsSatisfactionspa
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dc.publisher.programMaestría en Gerencia Estratégica de Mercadeospa
dc.type.coarhttp://purl.org/coar/resource_type/c_bdcc
dc.publisher.facultyFacultad de Sociedad, Cultura y Creatividadspa
dc.identifier.instnameinstname:Politécnico Grancolombianospa
dc.identifier.reponamereponame:Alejandría Repositorio Comunidadspa
dc.type.hasversioninfo:eu-repo/semantics/acceptedVersion
dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.identifier.repourlrepourl:http://alejandria.poligran.edu.cosspa
dc.type.redcolhttps://purl.org/redcol/resource_type/TM
dc.rights.creativecommonsAtribución-NoComercial-SinDerivadas 2.5 Colombiaspa


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