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Variables que anteceden a la Co-Creación en el contexto de las instituciones de educación superior de Bogotá
| dc.contributor.advisor | Bucheli Sandoval, Julián Eduardo | |
| dc.contributor.author | Pérez Bertel, Santander Abel | |
| dc.contributor.author | Zuleta Castrillón, Carlos Alberto | |
| dc.coverage.spatial | Bogotá | spa |
| dc.coverage.temporal | 2021 | spa |
| dc.date.accessioned | 2022-04-21T13:22:23Z | |
| dc.date.available | 2022-04-21T13:22:23Z | |
| dc.date.issued | 2021-06-30 | |
| dc.identifier.uri | http://hdl.handle.net/10823/6462 | |
| dc.description.abstract | Este estudio busca determinar cuál es la Influencia que ejercen las variables que anteceden a la co-creación: reputación percibida, competencia percibida, interacción con los estudiantes, satisfacción general y valor percibido, en el proceso de co-creación de valor en el contexto de las Instituciones de Educación Superior (IES) de Bogotá. Apoyados en la realización de una investigación de tipo cuantitativo, se aplicaron 878 encuestas a estudiantes de pregrado y posgrado, de instituciones públicas y privadas para revisar las correlaciones existentes entre las variables que anteceden al proceso y las variables que conforman el proceso per se, a saber, coproducción experiencia y relaciones. Los resultados arrojados demuestran mayor incidencia de la satisfacción general y la competencia percibida sobre el proceso de co-creación en el contexto local de la IES. Esta investigación es un primer acercamiento para la comprensión de los procesos de co-creación y base para futuras investigaciones. Busca la comprensión integral de la co-creación a través de la integración de los constructos desarrollados en los modelos de investigación realizados recientemente sobre el tema y contextualizados al medio local. | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.title | Variables que anteceden a la Co-Creación en el contexto de las instituciones de educación superior de Bogotá | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía - Maestría | spa |
| dc.type.driver | info:eu-repo/semantics/masterThesis | spa |
| dc.title.translated | Variables that precede Co-Creation in the context of higher education institutions in Bogotá | spa |
| dc.subject.proposal | Co-Creación de valor | spa |
| dc.subject.proposal | Coproducción | spa |
| dc.subject.proposal | Competencia percibida | spa |
| dc.subject.proposal | Experiencia | spa |
| dc.subject.proposal | Instituciones de educación superior | spa |
| dc.subject.proposal | Interacción de los estudiantes | spa |
| dc.subject.proposal | Relaciones | spa |
| dc.subject.proposal | Reputación percibida | spa |
| dc.subject.proposal | Satisfacción general | spa |
| dc.subject.lemb | Alumnos | spa |
| dc.subject.lemb | Empirismo | spa |
| dc.subject.lemb | Investigación científica | spa |
| dc.description.abstractenglish | This study seeks to determine the influence exerted by the variables that precede co-creation: perceived reputation, perceived competence, interaction with students, general satisfaction, and perceived value, in the process of co-creation of value in the context of the Higher Education Institutions (HEI) of Bogotá. Supported by quantitative research, 878 surveys were applied to undergraduate and graduate students from public and private institutions to review the correlations between the variables that predated the process and the variables that make up the process itself, namely co-production experience and relationships. The results shown a greater impact of overall satisfaction and perceived competition on the co-creation process in the local context of the HEI. This research is a first approach to understanding co-creation processes and foundation for future research. It seeks a comprehensive understanding of co-creation through the integration of the constructs developed in the recently conducted research models on the subject and contextualized to the local environment. | spa |
| dc.subject.keywords | Co-Creation of value | spa |
| dc.subject.keywords | Co-production | spa |
| dc.subject.keywords | Perceived competition | spa |
| dc.subject.keywords | Experience | spa |
| dc.subject.keywords | Higher education institutions | spa |
| dc.subject.keywords | Student interaction | spa |
| dc.subject.keywords | Relations | spa |
| dc.subject.keywords | Perceived reputation | spa |
| dc.subject.keywords | Overall satisfaction | spa |
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| dc.publisher.program | Maestría en Gerencia Estratégica de Mercadeo | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_bdcc | |
| dc.publisher.faculty | Facultad de Sociedad, Cultura y Creatividad | spa |
| dc.identifier.instname | instname:Politécnico Grancolombiano | spa |
| dc.identifier.reponame | reponame:Alejandría Repositorio Comunidad | spa |
| dc.type.hasversion | info:eu-repo/semantics/acceptedVersion | |
| dc.rights.accessrights | info:eu-repo/semantics/openAccess | spa |
| dc.identifier.repourl | repourl:http://alejandria.poligran.edu.cos | spa |
| dc.type.redcol | https://purl.org/redcol/resource_type/TM | |
| dc.rights.creativecommons | Atribución-NoComercial-SinDerivadas 2.5 Colombia | spa |
| dc.type.version | info:eu-repo/semantics/draft | spa |
