Show simple item record

dc.contributor.advisorBucheli Sandoval, Julián Eduardo
dc.contributor.authorPérez Bertel, Santander Abel
dc.contributor.authorZuleta Castrillón, Carlos Alberto
dc.coverage.spatialBogotáspa
dc.coverage.temporal2021spa
dc.date.accessioned2022-04-21T13:22:23Z
dc.date.available2022-04-21T13:22:23Z
dc.date.issued2021-06-30
dc.identifier.urihttp://hdl.handle.net/10823/6462
dc.description.abstractEste estudio busca determinar cuál es la Influencia que ejercen las variables que anteceden a la co-creación: reputación percibida, competencia percibida, interacción con los estudiantes, satisfacción general y valor percibido, en el proceso de co-creación de valor en el contexto de las Instituciones de Educación Superior (IES) de Bogotá. Apoyados en la realización de una investigación de tipo cuantitativo, se aplicaron 878 encuestas a estudiantes de pregrado y posgrado, de instituciones públicas y privadas para revisar las correlaciones existentes entre las variables que anteceden al proceso y las variables que conforman el proceso per se, a saber, coproducción experiencia y relaciones. Los resultados arrojados demuestran mayor incidencia de la satisfacción general y la competencia percibida sobre el proceso de co-creación en el contexto local de la IES. Esta investigación es un primer acercamiento para la comprensión de los procesos de co-creación y base para futuras investigaciones. Busca la comprensión integral de la co-creación a través de la integración de los constructos desarrollados en los modelos de investigación realizados recientemente sobre el tema y contextualizados al medio local.spa
dc.format.mimetypeapplication/pdfspa
dc.language.isospaspa
dc.titleVariables que anteceden a la Co-Creación en el contexto de las instituciones de educación superior de Bogotáspa
dc.type.localTesis/Trabajo de grado - Monografía - Maestríaspa
dc.type.driverinfo:eu-repo/semantics/masterThesisspa
dc.title.translatedVariables that precede Co-Creation in the context of higher education institutions in Bogotáspa
dc.subject.proposalCo-Creación de valorspa
dc.subject.proposalCoproducciónspa
dc.subject.proposalCompetencia percibidaspa
dc.subject.proposalExperienciaspa
dc.subject.proposalInstituciones de educación superiorspa
dc.subject.proposalInteracción de los estudiantesspa
dc.subject.proposalRelacionesspa
dc.subject.proposalReputación percibidaspa
dc.subject.proposalSatisfacción generalspa
dc.subject.lembAlumnosspa
dc.subject.lembEmpirismospa
dc.subject.lembInvestigación científicaspa
dc.description.abstractenglishThis study seeks to determine the influence exerted by the variables that precede co-creation: perceived reputation, perceived competence, interaction with students, general satisfaction, and perceived value, in the process of co-creation of value in the context of the Higher Education Institutions (HEI) of Bogotá. Supported by quantitative research, 878 surveys were applied to undergraduate and graduate students from public and private institutions to review the correlations between the variables that predated the process and the variables that make up the process itself, namely co-production experience and relationships. The results shown a greater impact of overall satisfaction and perceived competition on the co-creation process in the local context of the HEI. This research is a first approach to understanding co-creation processes and foundation for future research. It seeks a comprehensive understanding of co-creation through the integration of the constructs developed in the recently conducted research models on the subject and contextualized to the local environment.spa
dc.subject.keywordsCo-Creation of valuespa
dc.subject.keywordsCo-productionspa
dc.subject.keywordsPerceived competitionspa
dc.subject.keywordsExperiencespa
dc.subject.keywordsHigher education institutionsspa
dc.subject.keywordsStudent interactionspa
dc.subject.keywordsRelationsspa
dc.subject.keywordsPerceived reputationspa
dc.subject.keywordsOverall satisfactionspa
dc.relation.referencesAaker, J., Fournier, S., & Brasel, S. A. (2004). When Good Brands Do Bad. Journal of Consumer Research, 31(1), 1–16.spa
dc.relation.referencesAarikka-Stenroos, L., & Jaakkola, E. (2012). Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem-solving process. Industrial Marketing Management, 41(1), 15–26.spa
dc.relation.referencesAgrawal, A. K., & Rahman, Z. (2015). Roles and Resource Contributions of Customers in Value Co-creation. International Strategic Management Review, 3(1–2), 144–160.spa
dc.relation.referencesAlwi, S., Sharifah, F., & Kitchen, P. J. (2014). Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? Journal of Business Research, 67(11), 2324–2336.spa
dc.relation.referencesAthiyaman, A. (1997). Linking student satisfaction and service quality perceptions: the case of university education. European Journal of Marketing, 31(7), 528-540.spa
dc.relation.referencesAuh, S., Bell, S. J., McLeod, C. S., & Shih, E. (2007). Co-production and customer loyalty in financial services. Journal of Retailing, 83(3), 359–370.spa
dc.relation.referencesBalaji, M. S., Roy, S. K., & Sadeque, S. (2016). Antecedents and consequences of university brand identification. Journal of Business Research, 69(8), 3023-3032.spa
dc.relation.referencesBennett, R., & Ali-Choudhury, R. (2009). Prospective students’ perceptions of university brands: An empirical study. Journal of Marketing for Higher Education, 19(1), 85–107spa
dc.relation.referencesBerry, L. L. (1983). “Relationship Marketing”, in Emerging Perspectives of Services Marketing (L. L. Berry, L. Shostack, & G. D. Upah, Eds.). American Marketing Association, 25–28.spa
dc.relation.referencesBettencourt, L. A. (1997). Customer voluntary performance: Customers as partners in service delivery. Journal of Retailing, 73(3), 383–406.spa
dc.relation.referencesBrown, R. M., & Mazzarol, T. W. (2009). The importance of institutional image to student satisfaction and loyalty within higher education. Higher Education, 58(1), 81–95.spa
dc.relation.referencesCherington, P. (1920). The Elements of Marketing (Macmillan, Ed.). Macmillan.spa
dc.relation.referencesClemes, M. D., Gan, C., & Kao, T. H. (2007). University student satisfaction: An empirical analysis. Journal of Marketing for Higher Education, 17(2), 292–325.spa
dc.relation.referencesConstantin, J. A., & Lusch, R. F. (1994). Understanding Resource Management. Oxford, OH: The Planning Forum.spa
dc.relation.referencesCreswell, J. W., & Garrett, A. L. (2008). The “movement” of mixed methods research and the role of educators. South African Journal of Education, 28(3), 321-333.spa
dc.relation.referencesDickson, P. R. (1992). Toward a General Theory of Competitive Rationality. Journal of Marketing, 56(1), 69–83.spa
dc.relation.referencesDziewanowska, K. (2017). Value types in higher education–students’ perspective. Journal of Higher Education Policy and Management, 39(3), 235-246.spa
dc.relation.referencesDziewanowska, K. (2018). Dimensions of co-production of education service. European Journal of Service Management, 26, 71-77.spa
dc.relation.referencesElliott, K. M., & Healy, M. A. (2001). Key factors influencing student satisfaction related to recruitment and retention. Journal of Marketing for Higher Education, 10(4), 1-11.spa
dc.relation.referencesElliott, K. M., & Shin, D. (2002). Student Satisfaction: An alternative approach to assessing this important concept. Journal of Higher Education Policy and Management, 24(2), 197–209.spa
dc.relation.referencesElsharnouby, T. H. (2015). Student co-creation behavior in higher education: the role of satisfaction with the university experience. Journal of Marketing for Higher Education, 25(2), 238-262.spa
dc.relation.referencesEnnew, C., research, M. B.-J. of business, & 1999, undefined. (n.d.). Impact of participative service relationships on quality, satisfaction, and retention: an exploratory study. Elsevier. Retrieved April 16, 2021spa
dc.relation.referencesFisher, D., & Smith, S. (2011). Cocreation is chaotic: What it means for marketing when no one has control. Marketing Theory, 11(3), 325-350.spa
dc.relation.referencesFord, J. B., Joseph, M., & Joseph, B. (1999). Importance-performance analysis as a strategic tool for service marketers: The case of service quality perceptions of business students in New Zealand and the USA. Journal of Services Marketing, 13(2), 171-186.spa
dc.relation.referencesGentile, C., Spiller, N., & Noci, G. (2007). How to Sustain the Customer Experience: An Overview of Experience Components that Co-create Value With the Customer. European Management Journal, 25(5), 395-410.spa
dc.relation.referencesGibson, A. (2010). Measuring business student satisfaction: A review and summary of the major predictors. Journal of Higher Education Policy and Management, 32(3), 251-259.spa
dc.relation.referencesGiese, J. L., & Cote, J. A. (2000). Defining consumer satisfaction. Academy of Marketing Science Review, 1(1), 1-22.spa
dc.relation.referencesGronroos, C. (1994). From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing. Asia-Australia Marketing Journal, 2(1), 9–29.spa
dc.relation.referencesGroth, M. (2005). Customers as Good Soldiers: Examining Citizenship Behaviors in Internet Service Deliveries. Journal of Management, 31(1), 7-27.spa
dc.relation.referencesGummesson, E. (1994). Broadening and Specifying Relationship Marketing. Asia-Australia Marketing Journal, 2(1), 31-43.spa
dc.relation.referencesHartman, D. E., & Schmidt, S. L. (1995). Understanding student/alumni satisfaction from a consumer’s perspective: The effects of institutional performance and program outcomes. Research in Higher Education, 36(2), 197-217.spa
dc.relation.referencesHauser, J. R., & Clausing, D. (1988). The House of Quality. Harvard Business Review, 66 (May–June), 63-73.spa
dc.relation.referencesHemsley-Brown, J. v, & Goonawardana, S. (2007). Brand Harmonization in the International Higher Education Market. In Journal of Business Research (Vol. 60).spa
dc.relation.referencesHill, Y., Lomas, L., & Macgregor, J. (2003). Students’ perceptions of quality in higher education. Quality Assurance in Education, 11(1), 15-20.spa
dc.relation.referencesHsieh, J. K., & Hsieh, Y. C. (2015). Dialogic co-creation and service innovation performance in high-tech companies. Journal of Business Research, 68(11), 2266-2271.spa
dc.relation.referencesHunt, S. D., & Morgan, R. M. (1995). The Comparative Advantage Theory of Competition. Journal of Marketing, 59(2), 1-15.spa
dc.relation.referencesIsmail, A. R., Melewar, T., Lynn, L., & Woodside, A. (2011). Customer experiences with brands: Literature review and research directions. The Marketing Review, 11(3), 205–225.spa
dc.relation.referencesJaakkola, E., Helkkula, A., & Aarikka-Stenroos, L. (2015). Service experience co-creation: Conceptualization, implications, and future research directions. Journal of Service Management, 26(2), 182-205.spa
dc.relation.referencesKelley, S. W., Donnelly, J. H., & Skinner, S. J. (1990). Customer participation in service production and delivery. Journal of Retailing, 66, 315-335.spa
dc.relation.referencesKelly, S. W., James H. Donnelly, Jr., & Skinner, S. J. (1990). Customer participation in service production and delivery. Journal of Retailing, 66(3), 315-336spa
dc.relation.referencesKohli, A. K., & Jaworski, B. J. (1990). Market Orientation: The Construct, Research Propositions, and Managerial Implications. Journal of Marketing, 54(2), 1-18.spa
dc.relation.referencesKotler, P. (1967). Marketing Management Analysis, Planning, and Control. Englewood Cliffs, NJ: Prentice Hall.spa
dc.relation.referencesKristensson, P., Matthing, J., & Johansson, N. (2008). Key strategies for the successful involvement of customers in the co-creation of new technology-based services. International Journal of Service Industry Management, 19(4), 474-491.spa
dc.relation.referencesLengnick‐Hall, C. A., Claycomb, V. (Cindy), & Inks, L. W. (2000). From recipient to contributor: examining customer roles and experienced outcomes. European Journal of Marketing, 34(3/4), 359-383.spa
dc.relation.referencesMaglio, P. P., & Spohrer, J. (2008). Fundamentals of service science. Journal of the Academy of Marketing Science, 36(1), 18-20.spa
dc.relation.referencesMai, L.-W. (2005). A Comparative Study Between UK and US: The Student Satisfaction in Higher Education and its Influential Factors. Journal of Marketing Management, 21(7-8), 859-878.spa
dc.relation.referencesMARKUS, Groth., MERTENS, D. P., & MURPHY, R. O. (2004). Customers as good solidiers: Extending organizational citizenship behavior research to the customer domain. In D. L.spa
dc.relation.referencesMavondo, F. T., Tsarenko, Y., & Gabbott, M. (2004). International and local student satisfaction: Resources and capabilities perspective. Journal of Marketing for Higher Education, 14(1), 41-60.spa
dc.relation.referencesMcCarthy, E. J. (1960). Basic Marketing, A Managerial Approach. Homewood, IL: Richard D. Irwin.spa
dc.relation.referencesMorrison, E. W. (1993). Newcomer Information Seeking: Exploring Types, Modes, Sources, and Outcomes. Academy of Management Journal, 36(3), 557-589.spa
dc.relation.referencesNambisan, S., marketing, R. B.-J. of interactive, & 2007, undefined. (2007). Interactions in virtual customer environments: Implications for product support and customer relationship management. Wiley Online Library, 21(2), 42-62.spa
dc.relation.referencesNg, I. C. L., & Forbes, J. (2009). Education as service: The understanding of university experience through the service logic. Journal of Marketing for Higher Education, 19(1), 38-64.spa
dc.relation.referencesNormann, R., & Ramírez, R. (1993). From value chain to value constellation: designing interactive strategy. Harvard Business Review, 71(4), 65-77.spa
dc.relation.referencesOldfield, B. M., & Baron, S. (2000). Student perceptions of service quality in a UK university business and management faculty. Quality Assurance in Education, 8(2), 85-95.spa
dc.relation.referencesPalacio, A. B., Meneses, G. D., & Pérez, P. J. P. (2002). The configuration of the university image and its relationship with the satisfaction of students. Journal of Educational Administration, 40(5), 486-505.spa
dc.relation.referencesParahoo, S. K., Harvey, H. L., & Tamim, R. M. (2013). Factors influencing student satisfaction in universities in the Gulf region: Does gender of students matter? In Journal of Marketing for Higher Education (Vol. 23, Issue 2, pp. 135–154). Routledge.spa
dc.relation.referencesParasuraman, A. P., Zeithaml, V. A., & Berry, L. L. (1988a). SERVQUAL: A Multiple-Item Scale for Measuring Customer Perceptions of Service Quality. Journal of Retailing, 64 (Spring), 12-40.spa
dc.relation.referencesPohlmann, A., & Kaartemo, V. (2017). Research trajectories of Service-Dominant Logic: Emergent themes of a unifying paradigm in business and management. Industrial Marketing Management, 63, 53-68.spa
dc.relation.referencesPrahalad, C. K., & Ramaswamy, V. (2004a). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18(3), 5–14.spa
dc.relation.referencesSchmitt, B. (2010). Experiential Marketing: A New Framework for Design and Communications. Design Management Journal (Former Series), 10(2), 10–16.spa
dc.relation.referencesSHETH, J. N., NEWMAN, B. I., & GROSS, B. L. (1991). Consumption Values and Market Choices.spa
dc.relation.referencesSheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), 159–170.spa
dc.relation.referencesSohail, M. S., & Shaikh, N. M. (2004). Quest for excellence in business education: A study of student impressions of service quality. In International Journal of Educational Management (Vol. 18, Issue 1, pp. 58–65). Emerald Group Publishing Ltd.spa
dc.relation.referencesSrivastava, R. K., Shervani, T. A., & Fahey, L. (1999). Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing. Journal of Marketing, 63(4_suppl1), 168-179.spa
dc.relation.referencesTurner, J. (1999). University preference: A conjoint analysis. Theses: Doctorates and Masters. Vander Schee Brian A. (2011). Students as consumers: Programming for brand loyalty. Services Marketing Quarterly, 32(1), 32–43.spa
dc.relation.referencesVargo, S. L., & Lusch, R. F. (2004). Evolving to a New Dominant Logic for Marketing. Journal of Marketing, 68(1), 1-17.spa
dc.relation.referencesVoss, R., Gruber, T., & Szmigin, I. (2007). Service quality in higher education: The role of student expectations. Journal of Business Research, 60(9), 949–959.spa
dc.relation.referencesWeld, L. (1916). Marketing of Farm Products", The Macmillan Company, New York.spa
dc.relation.referencesYi, Y., & Gong, T. (2013). Customer value co-creation behavior: Scale development and validation. Journal of Business Research, 66(9), 1279–1284.spa
dc.publisher.programMaestría en Gerencia Estratégica de Mercadeospa
dc.type.coarhttp://purl.org/coar/resource_type/c_bdcc
dc.publisher.facultyFacultad de Sociedad, Cultura y Creatividadspa
dc.identifier.instnameinstname:Politécnico Grancolombianospa
dc.identifier.reponamereponame:Alejandría Repositorio Comunidadspa
dc.type.hasversioninfo:eu-repo/semantics/acceptedVersion
dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.identifier.repourlrepourl:http://alejandria.poligran.edu.cosspa
dc.type.redcolhttps://purl.org/redcol/resource_type/TM
dc.rights.creativecommonsAtribución-NoComercial-SinDerivadas 2.5 Colombiaspa
dc.type.versioninfo:eu-repo/semantics/draftspa


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record