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dc.contributor.advisorRojas Berrio, Sandra Patricia
dc.contributor.authorSánchez Galeano, Jorge Iván
dc.coverage.spatialBogotá D.C.spa
dc.date.accessioned2021-08-02T23:18:47Z
dc.date.available2021-08-02T23:18:47Z
dc.date.issued2021-02-26
dc.identifier.urihttp://hdl.handle.net/10823/2860
dc.description.abstractSin embargo, el punto clave que se quiere examinar es que el desarrollo de una iniciativa como la logística inversa, que implica una comprensión detallada de los flujos de los productos que vuelven a la empresa desde el consumidor, implica no solamente el diseño de actividades esenciales de planeación asociadas con la gestión del inventario y almacenamiento, sino también comprender cuál es el conjunto de motivaciones e intereses de los consumidores frente a los productos generados a través de los procesos de logística inversa. En particular, estas motivaciones e intereses son las que deben ayudar a mejorar el desarrollo, planeación y aplicación de la logística inversa, para de esta manera establecer nuevas posibilidades que deriven en una mayor eficiencia y satisfacción del consumidor. Sin duda alguna, las motivaciones de los compradores pueden variar dependiendo de distintos tipos de estímulos, ya sean internos o externos, los cuales deben ser comprendidos por las empresas para mejorar continuamente la eficiencia en los procesos de producción, promoción y comercialización. La comprensión de las motivaciones ayuda, por tanto, a mejorar el desarrollo de la logística inversa, teniendo en cuenta su valor e importancia para enfrentar las complejas problemáticas ambientales que se presentan en la actualidad. Por tanto, el objetivo central que se plantea en esta investigación es determinar las motivaciones internas y externas en los intereses de compra de productos de logística inversa que se establecen como respuesta a las problemáticas ambientales en la ciudad de Bogotá. Para cumplir con este objetivo se desarrolló una encuesta a 461 consumidores en la ciudad de Bogotá, en la cual se consultó la percepción frente a variables como las problemáticas ambientales en los procesos productivos, la logística inversa, las motivaciones externas e internas frente a la compra de productos de logística inversa, el interés y la intención de compra. El instrumento utiliza como escala de medición la escala de Likert, con cinco puntos de valoración para cada ítem, que van entre 1 (totalmente en desacuerdo); y 5 (totalmente de acuerdo). Se construyó a partir de los aportes de Kamyar y Ahmad (2014), quienes también construyen una serie de ítems para evaluar las motivaciones que orientan la compra de productos verdes. Finalmente, se consideran los ítems elaborados por Widjojo y Yudianto (2015), quienes en su investigación analizan los actores que intervienen en el proceso de compra de jóvenes en indonesia para comprar productos verdes. Los resultados demuestran que los procesos productivos han generado la necesidad de establecer nuevas estrategias de producción en las empresas, que además incidan favorablemente en el interés de compra de los consumidores. Se observa también que los productos generados a través de la logística inversa ayudan a reducir las problemáticas ambientales, siempre y cuando se comprendan las motivaciones internas y externas de los compradores, que son las que determinan finalmente el interés de compra para acceder a un producto generado a través de la logística inversa.spa
dc.format.mimetypeapplication/pdfspa
dc.language.isospaspa
dc.titleMotivaciones internas y externas que intervienen en la intención de compra de los productos generados como respuesta a las problemáticas ambientales en la logística inversaspa
dc.type.localTesis/Trabajo de grado - Monografía - Maestríaspa
dc.type.driverinfo:eu-repo/semantics/masterThesisspa
dc.title.translatedInternal and external motivations that intervene in the purchase intention of the products generated in response to environmental problems in reverse logisticsen
dc.subject.proposalTrabajo de Grado - Maestríaspa
dc.subject.proposalLogística Inversaspa
dc.subject.proposalMotivaciones de Comprasspa
dc.subject.proposalInterés de Compraspa
dc.subject.lembLogística de Operacionesspa
dc.subject.lembProductividadspa
dc.subject.lembMétodos de Producciónspa
dc.subject.lembServicio al Clientespa
dc.description.abstractenglishHowever, the key point to be examined is that the development of an initiative such as reverse logistics, which implies a detailed understanding of the flows of products that return to the company from the consumer, implies not only the design of essential activities planning associated with inventory management and warehousing, but also understand what is the set of motivations and interests of consumers regarding the products generated through reverse logistics processes. In particular, these motivations and interests are what should help improve the development, planning and application of reverse logistics, in order to establish new possibilities that lead to greater efficiency and consumer satisfaction. Undoubtedly, the motivations of buyers can vary depending on different types of stimuli, whether internal or external, which must be understood by companies to continually improve efficiency in production, promotion and marketing processes. The understanding of the motivations helps, therefore, to improve the development of reverse logistics, taking into account its value and importance to face the complex environmental problems that arise today. Therefore, the central objective that arises in this research is to determine the internal and external motivations in the interests of purchasing reverse logistics products that are established as a response to environmental problems in the city of Bogotá. To meet this objective, a survey was carried out with 461 consumers in the city of Bogotá, in which the perception of variables such as environmental problems in production processes, reverse logistics, external and internal motivations regarding the purchase was consulted. of reverse logistics products, interest and purchase intent. The instrument uses the Likert scale as a measurement scale, with five evaluation points for each item, ranging from 1 (totally disagree); and 5 (totally agree). It was built from the contributions of Kamyar and Ahmad (2014), who also construct a series of items to evaluate the motivations that guide the purchase of green products. Finally, the items elaborated by Widjojo and Yudianto (2015) are considered, who in their research analyze the actors that intervene in the process of buying young people in Indonesia to buy green products. The results show that the production processes have generated the need to establish new production strategies in companies, which also have a favorable impact on the purchasing interest of consumers. It is also observed that the products generated through reverse logistics help reduce environmental problems, as long as the internal and external motivations of buyers are understood, which are what ultimately determine the purchase interest to access a generated product. through reverse logistics.en
dc.subject.keywordsDegree Work - Masteren
dc.subject.keywordsReverse logisticsen
dc.subject.keywordsPurchasing Motivationsen
dc.subject.keywordsPurchase Interesten
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dc.publisher.programMaestría en Gerencia Estratégica de Mercadeospa
dc.type.coarhttp://purl.org/coar/resource_type/c_bdcc
dc.publisher.facultyFacultad de Sociedad, Cultura y Creatividadspa
dc.identifier.instnameinstname:Politécnico Grancolombianospa
dc.identifier.reponamereponame:Alejandría Repositorio Comunidadspa
dc.type.hasversioninfo:eu-repo/semantics/acceptedVersion
dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.identifier.repourlrepourl:http://alejandria.poligran.edu.cosspa
dc.type.redcolhttps://purl.org/redcol/resource_type/TM
dc.rights.creativecommonsAtribución-NoComercial-SinDerivadas 2.5 Colombiaspa
dc.type.versioninfo:eu-repo/semantics/draftspa


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