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Determinantes de uso de medios de pago virtuales en la compra de bienes y servicios en la ciudad de Bogotá

dc.contributor.advisorRojas Berrio, Sandra Patricia
dc.contributor.authorDíaz Castellanos, Néstor Germán
dc.contributor.authorRueda Niño, Johanna
dc.coverage.spatialBogotá D.C.spa
dc.date.accessioned2021-08-02T18:03:31Z
dc.date.available2021-08-02T18:03:31Z
dc.date.issued2020-12-01
dc.identifier.urihttp://hdl.handle.net/10823/2857
dc.description.abstractEl comercio electrónico viene evolucionando, sobre todo en los últimos años donde las empresas enfrentan un mundo más competitivo y se hace necesario la implementación de nuevos canales de venta y nuevas soluciones que permitan acercar mucho más los productos y servicios a los consumidores, en ese crecimiento también se han tenido que enfrentar diversos retos como la seguridad, la confianza de los compradores, los medios de pago a ofrecer, entre otros. Esta investigación propone determinar los principales determinantes que influyen al momento en que un consumidor realiza compras de bienes y/o servicios a través de medios electrónicos, partiendo de la revisión de doce constructos. Se utilizó una metodología exploratoria, para la cual se desarrolló una encuesta a 1.090 personas y que a las respuestas obtenidas posteriormente se aplicó el modelo de ecuaciones estructurales, utilizando el método de mínimos cuadrados parciales-PLS, bajo este modelo se identificó una única variable dependiente que es el uso de medios de pago virtuales y otras tres variables independientes que explican en un 26,4% la varianza del uso de medios de pagos virtuales. El resultado de la investigación permitió identificar que las ventajas y desventajas en el uso de tarjetas de crédito, la facilidad de uso de las páginas web y el desarrollo y evolución del e-commerce desde lo que deben aportar las plataformas de pago afectan la toma de decisión de una persona al momento de realizar una compra y posterior pago por Internet. Debido a la falta de investigaciones sobre el tema planteado, estos resultados serán de gran utilidad en Colombia ya que dejan una base para futuros estudios partiendo desde las mismas limitaciones.spa
dc.format.mimetypeapplication/pdfspa
dc.language.isospaspa
dc.titleDeterminantes de uso de medios de pago virtuales en la compra de bienes y servicios en la ciudad de Bogotáspa
dc.type.localTesis/Trabajo de grado - Monografía - Maestríaspa
dc.type.driverinfo:eu-repo/semantics/masterThesisspa
dc.title.translatedDeterminants of the use of virtual means of payment in the purchase of goods and services in the city of Bogotáen
dc.subject.proposalTrabajo de Grado - Maestríaspa
dc.subject.proposalComportamiento del Consumidorspa
dc.subject.proposalComercio Electrónicospa
dc.subject.proposalPago Virtualspa
dc.subject.proposalComercio Móvilspa
dc.subject.lembComercio Electrónicospa
dc.subject.lembComportamiento del Consumidorspa
dc.subject.lembEstrategias de Mercadeospa
dc.subject.lembPagos Electrónicosspa
dc.subject.lembOferta y Demandaspa
dc.description.abstractenglishElectronic commerce has been evolving, especially in recent years where companies face a more competitive world and it is necessary to implement new sales channels and new solutions that allow products and services to be much closer to consumers, in this growth They have also had to face various challenges such as security, the trust of buyers, the means of payment to offer, among others. This research proposes to determine the main determinants that influence when a consumer makes purchases of goods and / or services through electronic means, based on the review of twelve constructs. An exploratory methodology was used, for which a survey of 1,090 people was developed and the structural equations model was applied to the responses obtained later, using the partial least squares-PLS method, under this model a single dependent variable was identified which is the use of virtual means of payment and three other independent variables that explain the variance of the use of virtual means of payment by 26.4%.spa
dc.subject.keywordsDegree Work - Masteren
dc.subject.keywordsConsumer behavioren
dc.subject.keywordsElectronic Commerceen
dc.subject.keywordsVirtual Paymenten
dc.subject.keywordsMobile Commerceen
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dc.publisher.programMaestría en Gerencia Estratégica de Mercadeospa
dc.type.coarhttp://purl.org/coar/resource_type/c_bdcc
dc.publisher.facultyFacultad de Sociedad, Cultura y Creatividadspa
dc.identifier.instnameinstname:Politécnico Grancolombianospa
dc.identifier.reponamereponame:Alejandría Repositorio Comunidadspa
dc.type.hasversioninfo:eu-repo/semantics/acceptedVersion
dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.identifier.repourlrepourl:http://alejandria.poligran.edu.cosspa
dc.type.redcolhttps://purl.org/redcol/resource_type/TM
dc.rights.creativecommonsAtribución-NoComercial-SinDerivadas 2.5 Colombiaspa
dc.type.versioninfo:eu-repo/semantics/draftspa


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