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Atributos físicos de mayor efectividad en el diseño visual de logos: una mirada desde la revisión de literatura
| dc.contributor.author | Gallego Aguilar, Julián Fernando | |
| dc.coverage.spatial | Bogotá D.C. | spa |
| dc.date.accessioned | 2021-07-09T14:59:59Z | |
| dc.date.available | 2021-07-09T14:59:59Z | |
| dc.date.issued | 2019-10-10 | |
| dc.identifier.uri | http://hdl.handle.net/10823/2833 | |
| dc.description.abstract | El objetivo del siguiente artículo de revisión es analizar los atributos físicos de mayor efectividad en el diseño visual de “logo-símbolos” que logran convertirse en atributos de preferencia por los consumidores desde el ámbito de la identidad visual de las marcas. El diseño gráfico y los logos generan interés y actitudes en los consumidores, los elementos más poderosos de las marcas son: El nombre, el logo, el slogan, el jingle, los personajes y los empaques. Se realizó una investigación no experimental documental, por medio de una comprobación bibliográfica de más de 70 artículos, seleccionados y clasificados por su naturaleza de importancia, realizando una interpretación bajo una lógica hermenéutica. El logo debe ser fácil de comprender, generar significados y servir como un factor de decisión de compra, los vectores de identidad del logo tienen que estar claramente establecidos donde refleje la estrategia y la oferta de valor de la empresa. Se pudo identificar que el logo en su identidad y diseño debe ser moderno, amigable, joven y procurar que su diseño esté basado en formas circulares, tratando de evadir ángulos puntiagudos. Implementar una visión estratégica en el diseño del logo permite a la gerencia generar una ventaja competitiva para la empresa. | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.title | Atributos físicos de mayor efectividad en el diseño visual de logos: una mirada desde la revisión de literatura | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía - Maestría | spa |
| dc.type.driver | info:eu-repo/semantics/masterThesis | spa |
| dc.title.translated | Physical attributes of greater effectiveness in the visual design of logos: a look from the literature review | en |
| dc.subject.proposal | Trabajo de Grado - Maestría | spa |
| dc.subject.proposal | Logo | spa |
| dc.subject.proposal | Diseño de Marca | spa |
| dc.subject.proposal | Imagen de Marca | spa |
| dc.subject.proposal | Logo Símbolo | spa |
| dc.subject.lemb | Imagen Corporativa | spa |
| dc.subject.lemb | Diseño Corporativo | spa |
| dc.subject.lemb | Diseño Gráfico | spa |
| dc.subject.lemb | Impacto en Consumidor | spa |
| dc.description.abstractenglish | The objective of the following review article is to analyze the most effective physical attributes in the visual design of “logo-symbols” that manage to become attributes of preference for consumers from the scope of the visual identity of brands. Graphic design and logos generate interest and attitudes in consumers, the most powerful elements of brands are: The name, the logo, the slogan, the jingle, the characters and the packaging. A non-experimental documentary research was carried out, by means of a bibliographic check of more than 70 articles, selected and classified by their nature of importance, performing an interpretation under a hermeneutical logic. The logo must be easy to understand, generate meaning and serve as a purchase decision factor, the identity vectors of the logo must be clearly established where it reflects the strategy and the value offer of the company. It was possible to identify that the logo in its identity and design must be modern, friendly, young and ensure that its design is based on circular shapes, trying to avoid sharp angles. Implementing a strategic vision in logo design allows management to generate a competitive advantage for the company. | en |
| dc.subject.keywords | Degree Work - Master | en |
| dc.subject.keywords | Brand Design | en |
| dc.subject.keywords | Logo | en |
| dc.subject.keywords | Brand image | en |
| dc.subject.keywords | Logo Symbol | en |
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| dc.publisher.program | Maestría en Gerencia Estratégica de Mercadeo | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_bdcc | |
| dc.publisher.faculty | Facultad de Sociedad, Cultura y Creatividad | spa |
| dc.identifier.instname | instname:Politécnico Grancolombiano | spa |
| dc.identifier.reponame | reponame:Alejandría Repositorio Comunidad | spa |
| dc.type.hasversion | info:eu-repo/semantics/acceptedVersion | |
| dc.rights.accessrights | info:eu-repo/semantics/openAccess | spa |
| dc.identifier.repourl | repourl:http://alejandria.poligran.edu.cos | spa |
| dc.type.redcol | https://purl.org/redcol/resource_type/TM | |
| dc.rights.creativecommons | Atribución-NoComercial-SinDerivadas 2.5 Colombia | spa |
| dc.type.version | info:eu-repo/semantics/draft | spa |
