Revistas de Divulgación: Envíos recientes
Mostrando ítems 341-360 de 716
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The three eyes of the Cyclops
This article arises from an investigation in which it was proposed to clarify the link between violence and the Colombian film making and how this expresses the violence. Initially, the study period was delimited, according ... -
Hipsters in Bogotá: a view from social anthropology on an advertising perspective
This article collected some research on the phenomenon of fashion in Bogotá, conducted by the Centre for Anthropology and Advertising from the University of Bogotá Jorge Tadeo Lozano. Besides presenting a state of the ... -
Water Architecture
The work of German Botero, an artist from Tolima, Colombia, invites you to discover the transcendental meaning that resides in nature. Both in their delicate geometric assemblies as well as in the overwhelming presence of ... -
The presence of narrative thinking in song lyrics
This article presents the results of an investigation aimed at identifying the presence of narrative thinking in song lyrics. For this, an analysis of the lyrics of three songs from different genres of Latin American music ... -
The public image: a case study in Camagüey (Cuba)
This research applies the perceptions, opinions, attitudes and social mediations subcategories to measure public image and describes the particular case of the results of the public image of the inhabitants of the People's ... -
Videoloop, A New Way for Film Editing and a Methodological Approximation to Its Teaching
Audiovisual language, evidenced in the types of editing described by Sergei M. Eisenstein in Film Form, seems to have stopped in the discovery of its formal resources of image and sound during the late 1920s with the ... -
Rethinking identification with fictional media characters
The aim of this paper is to perform a theoretical and methodological review of the processes of identification with media characters in fiction. We try to consider to what extent this phenomenon is key to understanding the ... -
Mercadeo, comunicación y artes, facultad construida con calidad educativa y calidez humana
Estas líneas las quiero dedicar a quienes de una u otra manera ayudaron a construir el proyecto educativo que es hoy la Facultad de Mercadeo, Comunicación y Artes de la Institución Universitaria Politécnico Grancolombiano. -
Pioneers, innovation, financial crisis and platform changes in the history of Jornal do Brasil
The competition with the newspaper O Globo, technological advancement, mismanagement and high costs to maintain its printed version, Journal of Brazil announced in 2010 the end of the use of paper to distribute news that ... -
Characteristics of the Micro, Small, and Medium Business Tied to the Types of Communication Technologies and Use of Social Media
Company guidance and its management on the Internet are very interesting and important topics covered in current magazines and newspapers, as well as in academic literature. This proliferation of new technologies has enabled ... -
Críticos del High-Tech, de Nadín Ospina
En este artículo el lector encontrará conceptos sobre el eurocentrismo, mediante los cuales se construirá una fundamentación teórica sobre las diferencias de superioridad e inferioridad entre culturas durante la etapa ... -
Narrativas publicitarias de la modernidad en la prensa colombiana de los años treinta
Este artículo presenta algunos resultados de la investigación La modernidad colombiana contada por el relato publicitario: 1900-1950. La exposición se concentra en la década de los años treinta y da cuenta de la construcción ... -
La profundidad de la apariencia: el vestido en el debate entre el arte y el diseño
El presente artículo hace parte de las reflexiones alrededor de la investigación de la tesis doctoral titulada El vestido en la creación del cuerpo: una aproximación desde el diseño y la creación, adelantada en el Doctorado ... -
Imágenes del mundo: del archivo a los repertorios visuales
Esta investigación reflexiona sobre la imagen como un artefacto cultural que interviene y edita la realidad. Basado en fuentes científicas, muestra la capacidad de producir actos, siempre de manera objetiva frente a una ... -
Art deco cine: lo moderno necesario
El trabajo presentado se centra en la lectura de los cines de Art Deco en todo el Río de la década de 1930 y 1940. El cine Art Deco fue diseñado como un espacio de neutralidad, la inevitable transición de eclecticismo del ... -
Pressure as a stress factor in the advertising work environment
The working pressure is seen as a potential stress factor. The productivity of individuals can be affected depending on how they assess whether a particular task is urgent or not. This review is mediated by both the ... -
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Use of packaging as a strategy to mislead consumers. An exploratory case applied to brands of convenience products
An exploratory study has been developed in order to represent some practices performed by brands and businesses in the graphic design of their packaging , which may lead to confusion for consumers in the brand choice ... -
Towards significant segmentation
Segmentation is one of the three pillars of marketing. As such its importance is vital when the institutions and enterprises of all kinds want to lead their respective markets. Now, a key point is that organizations should ... -
Alejandro Obregón
En este texto, el escritor y poeta Juan Gustavo Cobo Borda presenta un recorrido por la obra de Alejandro Obregón. En el escrito, explora la naturaleza del trabajo del artista y su papel como uno de los más influyentes ...
