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dc.contributor.authorFierro Patiño, Anyi Katerinnespa
dc.coverage.spatialBogotá D.C.spa
dc.date.accessioned2021-09-25T17:20:22Z
dc.date.available2021-09-25T17:20:22Z
dc.date.issued2020-12-07
dc.identifier.urihttp://hdl.handle.net/10823/2929
dc.description.abstractEn los últimos años, la rápida transformación digital ha llevado al comercio electrónico a tener un crecimiento mundial significativo. Aunque se trata de un fenómeno global, la evolución del comercio electrónico en los países en vías de desarrollo muestra deficiencias con respecto a los países desarrollados. Por lo tanto, esta investigación se realiza mediante un análisis comparativo del comercio electrónico en Colombia y Alemania para encontrar las causas del rezago del desarrollo en Colombia. Además de la identificación de las deficiencias, es de interés evaluar las posibles lecciones que pueden ser aprendidas del desarrollo alemán y explorar medidas que pueden ser potencialmente implementadas para ayudar aún más al comercio electrónico colombiano. Para lograrlo, se presenta la evolución del comercio electrónico de ambos países empleando un enfoque de método mixto, el cual utiliza una combinación de análisis cualitativo y cuantitativo. Los datos recopilados se examinan luego en un estudio comparativo bajo el concepto de competitividad sistémica, donde los niveles micro, meso, meta y macro se utilizaron para identificar los factores que contribuyen o afectan negativamente al crecimiento del comercio electrónico en Colombia. Como resultado del análisis, se identifican múltiples factores en todos los niveles, donde la infraestructura es nombrada como una de las principales deficiencias de Colombia con respecto al crecimiento del comercio electrónico. Las observaciones finales concluyen esta investigación.spa
dc.format.mimetypeapplication/pdfspa
dc.language.isospaspa
dc.titleComparación de la evolución del comercio electrónico en Colombia y Alemaniaspa
dc.type.localTesis/Trabajo de grado - Monografía - Pregradospa
dc.type.driverinfo:eu-repo/semantics/bachelorThesisspa
dc.title.translatedComparison of the evolution of electronic commerce in Colombia and Germanyen
dc.subject.proposalE-commercespa
dc.subject.proposalAnálisis comparativospa
dc.subject.proposalCompetitividad sistémicaspa
dc.subject.proposalDesarrollospa
dc.subject.lembRelaciones internacionalesspa
dc.subject.lembComercio electrónicospa
dc.subject.lembDesarrollo binacionalspa
dc.subject.lembInvestigación socialspa
dc.description.abstractenglishIn recent years, the rapid digital transformation has led to a significant worldwide growth of electronic commerce. Although this is a global phenomenon, the evolution of E-Commerce in developing countries shows deficiencies with respect to developed countries. Therefore, this research is conducted to investigate reasons for this lagged development by means of a comparative analysis of the E-Commerce in Colombia and Germany. In addition to the identification of shortcomings, it is of interest to evaluate potential lessons learned from the German development and explore measures to be potentially implemented to further aid Colombian E-Commerce. To achieve this, the evolution of electronic commerce of both countries is presented employing a mixed method approach, which uses a combination of qualitative and quantitative analysis. Collected data is then further examined in a comparative study under the assumption of systemic competitiveness, where the micro, meso, meta, and macro levels are utilized to identify factors either contributing to or adversely affecting the growth of E-Commerce in Colombia. As outcome of the analysis, multiple factors are identified on all levels, where infrastructure is named as one of the primary shortcomings of Colombia with respect to further growth of E-Commerce. Concluding remarks complete this research.en
dc.subject.keywordsE-commerceen
dc.subject.keywordsComparative analysisen
dc.subject.keywordsSystemic competitivenessen
dc.subject.keywordsDevelopmenten
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dc.publisher.programNegocios Internacionalesspa
dc.type.coarhttp://purl.org/coar/resource_type/c_7a1f
dc.publisher.facultyFacultad de Negocios, Gestión y Sostenibilidadspa
dc.identifier.instnameinstname:Politécnico Grancolombianospa
dc.identifier.reponamereponame:Alejandría Repositorio Comunidadspa
dc.type.hasversioninfo:eu-repo/semantics/acceptedVersion
dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.identifier.repourlrepourl:http://alejandria.poligran.edu.cospa
dc.type.redcolhttps://purl.org/redcol/resource_type/TP
dc.rights.creativecommonsAtribución-NoComercial-SinDerivadas 2.5 Colombiaspa
dc.type.versioninfo:eu-repo/semantics/draftspa


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