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Análisis de la digitalización de necesidades turísticas en consumidores millennials .Revisión sistemática de literatura

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dc.contributor.advisorBermúdez Sosa, Herbert Jair
dc.contributor.authorSarmiento Cifuentes, Juan Sebastian
dc.coverage.spatialBogotá D.C.
dc.coverage.temporal2024/2025
dc.date.accessioned2025-10-27T17:20:44Z
dc.date.available2025-10-27T17:20:44Z
dc.date.issued2025-07-16
dc.description.abstractEsta revisión sistemática de literatura tiene como objetivo abordar la comprensión de la migración de los consumidores digitales, específicamente la generación millennial,hacia la satisfacción de sus necesidades turísticas a través de plataformas y herramientas digitales. Se analizará la literatura existente para identificar las tendencias en el comportamiento digital de los millennials en el contexto del turismo, incluyendo la planificación de viajes, la reserva de servicios, la experiencia durante el viaje y la experiencia posterior al viaje . La revisión examinará cómo las necesidades y expectativas turísticas de esta generación están siendo moldeadas por la tecnología digital, así como el impacto de esta transformación en la industria turística y las estrategias de marketing y gestión de destinos. Se identificarán las principales plataformas digitales utilizadas, los factores que influyen en la toma de decisiones de la generación millennial en el ámbito turístico digital y las implicaciones para futuras investigaciones y prácticas en el sector.spa
dc.description.abstractenglishThis systematic literature review aims to understand the migration of digital consumers, specifically the millennial generation, towards fulfilling their tourism needs through digital platforms and tools. It will analyze existing literature to identify trends in millennial digital behavior within the tourism context, including travel planning, service booking, thein-travel experience, and the post-travel experience. The review will examine how this generation's tourism needs and expectations are being shaped by digital technology, as well as the impact of this transformation on the tourism industry and marketing and destination management strategies. It will identify the main digital platforms used, the factors influencing millennial decision-making in the digital tourism sphere, and the implications for future research and practices in the sector.spa
dc.format.mimetypeapplication/pdfspa
dc.identifier.instnameinstname:Politécnico Grancolombianospa
dc.identifier.reponamereponame:Alejandría Repositorio Comunidadspa
dc.identifier.repourlrepourl:http://alejandria.poligran.edu.cosspa
dc.identifier.urihttp://hdl.handle.net/10823/7893
dc.language.isospaspa
dc.publisher.facultyFacultad de Sociedad, Cultura y Creatividadspa
dc.publisher.programMaestría en Gerencia Estratégica de Mercadeospa
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dc.relation.referencesChung, N., & Koo, C. (2015). The use of social media in tourism: A review of the literature. Current Issues in Tourism, 18(1), 1–17.spa
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dc.relation.referencesHair, J. F., Prentice, E., & Cano, D. (1999). Análisis Multivariante. Prentice-Hall.spa
dc.relation.referencesHernández Sampieri, R., & Mendoza Torres, C. P. (n.d.). Metodología de La Investigación: Las Rutas Cuantitativa, Cualitativa y Mixta.spa
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dc.relation.referencesLemon, K. N., & Verhoef, P. C. (2016). Mobile applications in tourism: A systematic review. Journal of Service Research, 19(2), 223–238.spa
dc.relation.referencesMaquera, G., Costa, B. B. F. da, Mendoza, Ó., Salinas, R. A., & Haddad, A. N. (2022). Intelligent Digital Platform for Community-Based Rural Tourism—A Novel Concept Development in Peru. Sustainability (Switzerland), 14(13). https://doi.org/10.3390/su14137907spa
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dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.rights.creativecommonsAtribución-NoComercial-SinDerivadas 2.5 Colombiaspa
dc.subject.keywordsDigital consumersspa
dc.subject.keywordsDigital behaviorspa
dc.subject.keywordsDigital platformsspa
dc.subject.keywordsMillennialsspa
dc.subject.keywordsRelated sources and contentspa
dc.subject.keywordsTourism industryspa
dc.subject.keywordsTourism needsspa
dc.subject.lembComportamiento del consumidorspa
dc.subject.lembInnovaciones tecnológicas - plataformas digitalesspa
dc.subject.lembServicio al cliente - fidelizaciónspa
dc.subject.proposalComportamiento digitalspa
dc.subject.proposalConsumidores digitalesspa
dc.subject.proposalFuentes y contenido relacionadospa
dc.subject.proposalIndustria turísticaspa
dc.subject.proposalMillennialsspa
dc.subject.proposalNecesidades turísticasspa
dc.subject.proposalPlataformas digitalesspa
dc.titleAnálisis de la digitalización de necesidades turísticas en consumidores millennials .Revisión sistemática de literaturaspa
dc.title.translatedSystematic literature review: analysis of the digitalization of tourist needs in millennial consumersspa
dc.typematerThesisspa
dc.type.coarhttp://purl.org/coar/resource_type/c_bdccspa
dc.type.coarversionhttp://purl.org/coar/version/c_ab4af688f83e57aaspa
dc.type.driverinfo:eu-repo/semantics/masterThesisspa
dc.type.hasversioninfo:eu-repo/semantics/acceptedVersion
dc.type.localTesis/Trabajo de grado - Monografía - Maestríaspa
dc.type.redcolhttps://purl.org/redcol/resource_type/TM
dc.type.versioninfo:eu-repo/semantics/draftspa

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