Alas & Raíces

Zapata Palacio, Mariana

Alas & Raíces

dc.contributor.advisor	Muñoz Echeverri, Laura Jimena
dc.contributor.author	Zapata Palacio, Mariana
dc.date.accessioned	2026-07-28T23:23:10Z
dc.date.issued	2026-01-15
dc.description.abstract	El proyecto “Alas & Raíces” de Mariana Zapata Palacio propone una experiencia de divulgación que articula diseño gráfico, ilustración científica e interacción digital para acercar la biodiversidad del Museo de Ciencias Naturales de La Salle del ITM a públicos jóvenes. Parte del reconocimiento de una brecha entre el conocimiento científico del museo y su apropiación social, planteando el diseño como mediador entre arte, ciencia y educación . La propuesta se desarrolla mediante una metodología de investigación-creación, combinando observación en el museo, benchmarking de referentes y experimentación visual, lo que permite construir un lenguaje gráfico propio: ilustraciones de aves que equilibran fidelidad morfológica con una estética expresiva y sensible. El resultado es un sistema de productos complementarios. El trabajo de grado estructura conceptualmente la investigación y sustenta la propuesta como estrategia de mediación cultural. El zine funciona como una pieza introductoria que invita a la exploración desde lo emocional y conecta con otros formatos mediante un código QR . El sitio web, amplía la experiencia con información detallada de las especies, bitácora del proceso y recursos descargables, permitiendo una navegación intuitiva y accesible para públicos no especializados. En conjunto, el proyecto configura una experiencia expandida que traslada el museo a la cotidianidad, promoviendo la curiosidad, la observación y una relación más cercana con la biodiversidad, más allá de la transmisión técnica del conocimiento.	spa
dc.description.abstractenglish	Mariana Zapata Palacio’s “Alas & Raíces” project offers an educational experience that combines graphic design, scientific illustration, and digital interaction to bring the biodiversity of the ITM’s La Salle Museum of Natural Sciences closer to young audiences. It stems from the recognition of a gap between the museum’s scientific knowledge and its social acceptance, positioning design as a mediator between art, science, and education. The proposal is developed through a research-creation methodology, combining observation within the museum, benchmarking of references, and visual experimentation, which allows for the construction of a unique graphic language: illustrations of birds that balance morphological fidelity with an expressive and sensitive aesthetic. The result is a system of complementary products. The thesis conceptually structures the research and supports the proposal as a cultural mediation strategy. The zine serves as an introductory piece that invites exploration from an emotional perspective and connects to other formats via a QR code. The website expands the experience with detailed information on the species, a process log, and downloadable resources, allowing for intuitive and accessible navigation for non-specialist audiences. Taken as a whole, the project creates an expanded experience that brings the museum into everyday life, fostering curiosity, observation, and a closer connection with biodiversity—going beyond the mere technical transmission of knowledge.	spa
dc.identifier.uri	https://hdl.handle.net/10823/10462
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dc.subject.keywords	Scientific illustration	spa
dc.subject.keywords	Biodiversity	spa
dc.subject.keywords	Interactive exprience	spa
dc.subject.keywords	Graphic Design	spa
dc.subject.keywords	Scientific collections	spa
dc.subject.lemb	Diseño gráfico
dc.subject.lemb	Ilustración científica
dc.subject.lemb	Patrimonio cultural
dc.subject.proposal	Ilustración científica	spa
dc.subject.proposal	Biodiversidad	spa
dc.subject.proposal	Experiencia interactiva	spa
dc.subject.proposal	Diseño gráfico	spa
dc.subject.proposal	Colecciones científicas	spa
dc.title	Alas & Raíces	spa
dc.title.translated	Winz & Roots	spa
dc.type	bachelorThesis
dc.type.coar	http://purl.org/coar/resource_type/c_bdcc
dc.type.coarversion	http://purl.org/coar/version/c_ab4af688f83e57aa	spa
dc.type.driver	info:eu-repo/semantics/masterThesis
dc.type.local	Tesis/Trabajo de grado - Monografía - Pregrado	spa
dc.type.version	info:eu-repo/semantics/acceptedVersion	spa