| dc.contributor.advisor | Balzan, Alexander | |
| dc.contributor.author | Beltrán González, Angie Daniela | |
| dc.contributor.author | Gordillo Arroyo, Gina Paola | |
| dc.contributor.author | Gutierrez Gutierrez, Sthefany Yoharlys | |
| dc.coverage.spatial | Mocoa - Putumayo | |
| dc.date.accessioned | 2026-01-27T17:34:37Z | |
| dc.date.available | 2026-01-27T17:34:37Z | |
| dc.date.issued | 2025-12-11 | |
| dc.identifier.uri | http://hdl.handle.net/10823/8009 | |
| dc.description.abstract | Natural Kattalei S.A.S. es una empresa colombiana con sede en Mocoa, Putumayo, dedicada a la producción de cosméticos naturales a partir de ingredientes amazónicos. Su modelo de negocio promueve el comercio justo, la sostenibilidad ambiental y el desarrollo social mediante el trabajo directo con comunidades indígenas, familias campesinas y asociaciones de mujeres. Si bien la empresa ha ganado reconocimiento en el mercado nacional, aún no ha desarrollado una estrategia clara de internacionalización. En un contexto global donde crece la demanda de productos naturales, éticos y sostenibles, Natural Kattalei tiene una valiosa oportunidad para diversificar sus ventas, expandir su mercado y fortalecer su impacto social y ambiental. Por lo tanto, esta tesis propone un plan de exportación que le permitirá a la empresa ingresar a nuevos mercados, mejorar su competitividad y posicionarse como un referente de innovación con base en la biodiversidad colombiana. | spa |
| dc.description.tableofcontents | Intro 3
Company Overview 3
Product Identification 4
Product Context in Global Markets 6
Justification: Problem Identification and Internationalization Opportunity 8
Market Preselection 10
Methodology 10
Justification of the chosen market 11
Demand calculation 12
Legal Conditions for the Export of Organic Soaps from Colombia to Canada 14 Chosen market and entry conditions 18
Marketing plan 20
Market 24
References 26 | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.title | Internationalization plan for natural Kattalei S.A.S.: expansion strategy for natural soaps made with amazonian ingredient | spa |
| dc.type | bachelorThesis | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía - Pregrado | spa |
| dc.type.driver | info:eu-repo/semantics/bachelorThesis | spa |
| dc.title.translated | Internationalization plan for natural Kattalei S.A.S.: expansion strategy for natural soaps made with amazonian ingredient | spa |
| dc.subject.proposal | Comercio internacional | spa |
| dc.subject.proposal | Internacionalización | spa |
| dc.subject.proposal | Investigación de mercados | spa |
| dc.subject.proposal | Logística | spa |
| dc.subject.proposal | Plan de internacionalización | spa |
| dc.subject.lemb | Desarrollo sostenible | spa |
| dc.subject.lemb | Internacionalización | spa |
| dc.subject.lemb | Recursos naturales | spa |
| dc.description.abstractenglish | Natural Kattalei S.A.S is a Colombian company based in Mocoa, Putumayo, dedicated to the production of natural cosmetics made from Amazonian ingredients. Its business model promotes fair trade, environmental sustainability, and social development by working directly with Indigenous communities, farming families, and women’s associations. Although the company has gained recognition in the national market, it has yet to develop a clear internationalization strategy. In a global context where demand for natural, ethical, and sustainable products is growing, Natural Kattalei has a valuable opportunity to diversify its sales, expand its market, and strengthen its social and environmental impact. Therefore, this thesis proposes an export plan that will allow the company to enter new markets, improve its competitiveness, and position itself as a benchmark for innovation rooted in Colombian biodiversity. | spa |
| dc.subject.keywords | Internationalization | spa |
| dc.subject.keywords | International commerce | spa |
| dc.subject.keywords | Internationalization plan | spa |
| dc.subject.keywords | Logistics | spa |
| dc.subject.keywords | Market research | spa |
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| dc.publisher.program | Negocios Internacionales | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
| dc.publisher.faculty | Facultad de Negocios, Gestión y Sostenibilidad | spa |
| dc.identifier.instname | instname:Politécnico Grancolombiano | spa |
| dc.identifier.reponame | reponame:Alejandría Repositorio Comunidad | spa |
| dc.type.hasversion | info:eu-repo/semantics/acceptedVersion | |
| dc.rights.accessrights | info:eu-repo/semantics/openAccess | |
| dc.identifier.repourl | repourl:http://alejandria.poligran.edu.co | spa |
| dc.type.redcol | https://purl.org/redcol/resource_type/TP | |
| dc.rights.creativecommons | Atribución-NoComercial-SinDerivadas 2.5 Colombia | spa |
| dc.type.version | info:eu-repo/semantics/acceptedVersion | spa |
| dc.type.coarversion | http://purl.org/coar/version/c_ab4af688f83e57aa | spa |
