Listar Panorama por autor "Mastrodoménico, Hugo"
Mostrando ítems 1-1 de 1
-
The persuasive influence of erotic stimuli in publicity on youngsters’ consumption trends (second part)
Mastrodoménico, HugoThe answers provided by 430 students from different institutions were compared in order to obtain empirical evidence on the possible persuasive impact of certain techniques commonly used and argued in the realm of publicity. ...