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Plan de mejoramiento Blue Ocean Travel
dc.contributor.advisor | Arias Vera, Julián Andrés | spa |
dc.contributor.author | Castillo Betancourt, Carlos Alberto | spa |
dc.coverage.spatial | Bogotá D.C. | spa |
dc.coverage.temporal | 2020 | spa |
dc.date.accessioned | 2021-12-20T17:34:57Z | |
dc.date.available | 2021-12-20T17:34:57Z | |
dc.date.issued | 2020-12-07 | |
dc.identifier.uri | http://hdl.handle.net/10823/3110 | |
dc.description.abstract | El Plan de mejoramiento para Blue Ocean Travel, busca potenciar los procesos de crecimiento de las ventas por medio de estrategias y herramientas digitales de alto impacto que no incurran en costos elevados para la empresa, generando aporte y retorno sobre la inversión en el esfuerzo realizado por los recursos enfocados. Parte de este proceso llevara a cabo la modelación de una estructura de ventas confiable y continua para uso a largo plazo. | spa |
dc.format.mimetype | application/pdf | spa |
dc.language.iso | spa | spa |
dc.title | Plan de mejoramiento Blue Ocean Travel | spa |
dc.type.local | Tesis/Trabajo de grado - Monografía - Pregrado | spa |
dc.type.driver | info:eu-repo/semantics/bachelorThesis | spa |
dc.title.translated | Blue Ocean Travel improvement Plan | en |
dc.subject.proposal | Procesos | spa |
dc.subject.proposal | Ventas | spa |
dc.subject.proposal | Estrategia | spa |
dc.subject.proposal | Digital | spa |
dc.subject.lemb | Ventas | spa |
dc.subject.lemb | Estrategias de mercadeo | spa |
dc.subject.lemb | Medios digitales | spa |
dc.subject.lemb | Administración estratégica | spa |
dc.description.abstractenglish | The Improvement Plan for Blue Ocean Travel seeks to enhance the growth processes of sales through high-impact digital strategies and tools that do not incur high costs for the company, generating contribution and return on investment in the effort made by focused resources. Part of this process will carry out the modeling of a Reliable and continuous sales structure for long-term use. | en |
dc.subject.keywords | Processes | en |
dc.subject.keywords | Sales | en |
dc.subject.keywords | Strategy | en |
dc.subject.keywords | Digital | en |
dc.relation.references | Smith, C. (2013, 7 1). How To Use LinkedIn To Boost Marketing Efforts And Increase Sales. Retrieved from Business Insider: https://www.businessinsider.com/how-to-use-linkedinfor- marketing-and-sales-2013-7 | spa |
dc.relation.references | Sreenivasan, S. (2017, 1 1). New York Times. Retrieved from www.nytimes.com: https://www.nytimes.com/guides/business/social-media-for-career-and-business | spa |
dc.publisher.program | Administración de Empresas | spa |
dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | |
dc.publisher.faculty | Facultad de Negocios, Gestión y Sostenibilidad | spa |
dc.identifier.instname | instname:Politécnico Grancolombiano | spa |
dc.identifier.reponame | reponame:Alejandría Repositorio Comunidad | spa |
dc.type.hasversion | info:eu-repo/semantics/acceptedVersion | |
dc.rights.accessrights | info:eu-repo/semantics/openAccess | spa |
dc.identifier.repourl | repourl:http://alejandria.poligran.edu.co | spa |
dc.type.redcol | https://purl.org/redcol/resource_type/TP | |
dc.rights.creativecommons | Atribución-NoComercial-SinDerivadas 2.5 Colombia | spa |
dc.type.version | info:eu-repo/semantics/draft | spa |