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Children’s Consumer Behavior: Recall and Preference of Sensorial Attributes of Lunchbox Brands and Products in Children of Bogotá

Ortegón Cortázar, Leonardo; Royo Vela, Marcelo; Robayo Pinzón, Óscar Javier

Children nowadays are a very important sector for marketing and advertising because they can be easily influenced. Recent studies suggest that in order to attract children, it is necessary to create unique experiences that ...