ListarPoliantea por tema "perception"

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    • Application of the Greimas Square to the Four Essential Aspects of Marketing 

      París, José Antonio
      Essential marketing, unlike traditional marketing, identifies which of the four crucial aspects of consumer behavior are the ones that induce to buy. For this reason, marketing research is made on the two fundamental stages ...

    • The public image: a case study in Camagüey (Cuba) 

      Prieto Valdivieso, Lesvia Amelia; Gómez González, Karla; Pimentel Dorta, Lirisdey; Chacón Reyes, Marcelo
      This research applies the perceptions, opinions, attitudes and social mediations subcategories to measure public image and describes the particular case of the results of the public image of the inhabitants of the People's ...