Listar PRODUCCIÓN EDITORIAL por autor "González-Loureiro, Miguel"
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Intangible Aspects when Detailed Banking Customers Change Banks
Pita Castelo, José; González-Loureiro, Miguel; Duarte Santos, JoséThis article presents management implications regarding the change of bank made by customers belonging to detailed banking. Two types of satisfaction dimensions are identified: tangible and intangible. This allows analyzing ...