Listar por autor "Caicedo Lamprea, Sugey Luz"
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Proposal for Turkey Positioning and Segmentation in Colombia (Meleagris gallopavo). An Approach from Bogotá
Caicedo Lamprea, Sugey Luz; Montoya, Iván Alonso; Montoya, Luz AlexandraThis paper presents a proposal to position and segment turkey (Meleagris gallopavo) from a possible segmentation of the consumer. From this approach, we project the potential demand in Colombia, and we study the consumption ...