ListarPoliantea por tema "significado"

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    • Application of the Greimas Square to the Four Essential Aspects of Marketing 

      París, José Antonio
      Essential marketing, unlike traditional marketing, identifies which of the four crucial aspects of consumer behavior are the ones that induce to buy. For this reason, marketing research is made on the two fundamental stages ...

    • The Four Essential Aspects to Investigate 

      París, José Antonio
      Anglo-American traditional marketing offers a simple, but not essential market research methodology. The cost of assuming this methodology has left a regrettable 85% balance of failure probability for the marketing plans ...

    • Towards significant segmentation 

      París, José Antonio
      Segmentation is one of the three pillars of marketing. As such its importance is vital when the institutions and enterprises of all kinds want to lead their respective markets. Now, a key point is that organizations should ...