ListarPoliantea por tema "segmentación."

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    • Towards significant segmentation 

      París, José Antonio
      Segmentation is one of the three pillars of marketing. As such its importance is vital when the institutions and enterprises of all kinds want to lead their respective markets. Now, a key point is that organizations should ...

    • Values and Lifestyles in Youngsters as Influence Factors when Consuming International Food 

      Salgado Beltrán, Lisbeth; Camarena Gómez, Dena María Jesús
      This article aims to identify if psychographic factors, such as life values and lifestyles, affect the attitude of young people who consume international food. For this reason, we carried out univariate and multivariate ...