Listar Poliantea por autor "Rodríguez Gutiérrez, Luis Miguel"
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Study on the Change of the Consumer Perception Regarding Top of Mind Brands in the Colombian Market
Rodríguez Gutiérrez, Luis MiguelThis article, which is the result of an investigation, presents the results of a study related to the change of the consumer perception regarding some brands that were on the top of mind in the Colombian market from 2008 ...