| dc.contributor.advisor | Balzan, Alexander | |
| dc.contributor.advisor | Valdés Mosquera, Diana Mercedes | |
| dc.contributor.author | López Peña, Yesica Paola | |
| dc.contributor.author | Pérez Barboso, Naum Elías | |
| dc.contributor.author | Torres Barragán, Yuri Esperanza | |
| dc.coverage.spatial | Bogotá D.C. | |
| dc.date.accessioned | 2026-03-25T15:09:56Z | |
| dc.date.available | 2026-03-25T15:09:56Z | |
| dc.date.issued | 2025-12-11 | |
| dc.identifier.uri | http://hdl.handle.net/10823/8124 | |
| dc.description.abstract | La presente investigación tiene como objetivo diseñar un plan de exportación de uchuvas cubiertas de chocolate dirigido a los mercados de Europa, Asia y Norteamérica. En el marco de la internacionalización, este proyecto busca posicionar un producto innovador que integra una fruta exótica colombiana, ofreciendo a los consumidores internacionales la oportunidad de experimentar sus atributos únicos. La propuesta se desarrolla con un enfoque prospectivo, centrándose en la identificación de estrategias que faciliten la inserción del producto en los mercados internacionales, el reconocimiento de oportunidades de negocio y el establecimiento de una hoja de ruta estratégica. Este plan busca impulsar el crecimiento empresarial, fortalecer la competitividad y contribuir a la diversificación de la cartera de exportaciones de Colombia. | spa |
| dc.description.tableofcontents | Introduction 2
Justification 3
Problem Identification 4
Comparative Analysis of Competitors 8
Market Preselection Matrix Methodology 9
Cultural Variables 10
Weight Assignment 11
Calculation of Results 11
Qualitative Validation 12
Expected Outcome 12
Justification for Choosing the United States 12
High Market Size and Purchasing Power 12
Growing Demand for Healthy and Exotic Snacks 13
Positive Trade Performance 13
Cultural Compatibility and Product Acceptance: 13
Logistics and Market Accessibility 13
Analysis 14
1. Political Factors 14
2. Economic Factors 15
3. Social Factors 15
4. Technological Factors 16
5. Legal, Sanitary, and Environmental Regulations 16
5.2 Phytosanitary Requirements (USDA–APHIS) 17
5.3 Good Agricultural and Manufacturing Practices 17
5.4 Packaging and Labeling Requirements 18
Product 20
Promotion 21
Plaza 21
Prices 26
References 31 | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.title | Graduation project :Export of chocolate-covered cape gooseberries | spa |
| dc.type | bachelorThesis | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía - Pregrado | spa |
| dc.type.driver | info:eu-repo/semantics/bachelorThesis | spa |
| dc.title.translated | Internationalization Project: Export of Chocolate-Covered Cape Gooseberries | spa |
| dc.subject.proposal | Comercio internacional | spa |
| dc.subject.proposal | Exportaciones | spa |
| dc.subject.proposal | Internacionalización | spa |
| dc.subject.proposal | Investigación de mercados | spa |
| dc.subject.proposal | PESTLE | spa |
| dc.subject.lemb | Exportaciones | spa |
| dc.subject.lemb | Herramientas estratégicas | spa |
| dc.subject.lemb | Mercadeo - frutas | spa |
| dc.description.abstractenglish | The present research aims to design an export plan for chocolate-coated goldenberries targeting the markets of Europe, Asia, and North America. Within the framework of internationalization, this project seeks to position an innovative product that integrates an exotic Colombian fruit, offering international consumers the opportunity to experience its unique attributes. The proposal is developed with a forward-looking approach, focusing on the identification of strategies that will facilitate the product’s insertion into international markets, the recognition of business opportunities, and the establishment of a strategic roadmap. This plan is intended to foster business growth, strengthen competitiveness, and contribute to the diversification of Colombia’s export portfolio | spa |
| dc.subject.keywords | Exports | spa |
| dc.subject.keywords | Internationalization | spa |
| dc.subject.keywords | International commerce | spa |
| dc.subject.keywords | Market research | spa |
| dc.subject.keywords | PESTLE | spa |
| dc.relation.references | lindt & Sprüngli. (n.d.). About us. Lindt & Sprüngli. Recuperado de https://www.lindt-spruengli.com/about-us Lindt & Sprüngli | spa |
| dc.relation.references | Lindt & Sprüngli. (n.d.). History. Lindt & Sprüngli. Recuperado de https://www.lindt-spruengli.com/about-us/history Lindt & Sprüngli | spa |
| dc.relation.references | Lindt & Sprüngli. (2023). 175 years Lindt & Sprüngli. Lindt & Sprüngli. Recuperado de https://175years.lindt-spruengli.com/en/flippingbook/14-15/ Lindt 175 Años | spa |
| dc.publisher.program | Economía | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
| dc.publisher.faculty | Facultad de Negocios, Gestión y Sostenibilidad | spa |
| dc.identifier.instname | instname:Politécnico Grancolombiano | spa |
| dc.identifier.reponame | reponame:Alejandría Repositorio Comunidad | spa |
| dc.type.hasversion | info:eu-repo/semantics/acceptedVersion | |
| dc.rights.accessrights | info:eu-repo/semantics/openAccess | |
| dc.identifier.repourl | repourl:http://alejandria.poligran.edu.co | spa |
| dc.type.redcol | https://purl.org/redcol/resource_type/TP | |
| dc.rights.creativecommons | Atribución-NoComercial-SinDerivadas 2.5 Colombia | spa |
| dc.type.version | info:eu-repo/semantics/acceptedVersion | spa |
| dc.type.coarversion | http://purl.org/coar/version/c_ab4af688f83e57aa | spa |
